Because such an encounter does not just fill tables during that afternoon or night. It builds the image and clientele that is generated around the bar. “This kind ofEncounters greatly enriches the hospitality community to the bar”Vega explained. What happens during the match—and before and after—becomes a showcase to win the loyalty of those who already come and to win over those who cross the door for the first time.
Much longer than 90 minutes
In a bar, a game doesn’t start with the opening whistle. It starts with the preview, with the analysis, with the debate about the alignment. And it doesn’t end with the final whistle either. Plays are discussed, celebrated, lamented. It is shared… Also it’s the perfect excuse to stay and see friends or family.
“Experience a football match in a bar is always different and more exciting than at home because you comment on the plays, the goals or whatever happens with friends or fans you meet in the bar”pointed out a regular customer at Saint Martin’s Urban Irish. Another summed it up like this and went further: “It’s almost like being in the stadium. Sharing with people and feeling the beat of the game”.
This “beat” is the main asset of any establishment that bets on live football. And this is where LALIGA BARS CLUB provides an additional boost to the hotelier through advantages, benefits and exclusive raffles designed to energize designated days. From merchandising packs to hand out to customers to promotional actions linked to special matches, the aim is to reinforce the atmosphere and generate an experience that invites you to come back.
The LALIGA BARES channel and the impulses of LALIGA BARES CLUB
Last season, more than 43,000 bars hired LALIGA BARESthe service that allows you to officially broadcast the matches and guarantee a quality experience for customers. It’s not a random number: live football continues to be one of the biggest drivers of consumption in the hospitality industry. Having the official sign and the support of LALIGA brings peace of mind to the establishment’s day-to-day operations.
From there, it comes into play LALIGA BARS CLUBa platform designed by and for hoteliers, with exclusive advantages and promotions for them and their customers. Through raffles and benefits associated with big matches, the club adds an extra incentive on designated days and strengthens the connection between the bar and its community around football.
An experience
The service allows access to most relevant competitions and turn every day into a business opportunity. Because it’s not just about putting an encounter on the TV in the bar, but about designing an experience around it.
LALIGA tea the unique ability to bring together different profiles under the same television and, in the current context, where the shared experience gains value over individual consumption at home, the bar is consolidating itself as a reference social space beyond the stadium.
LALIGA BARES understands this dimension, philosophy and experience. What happened in Valencia during the derby can be extrapolated to any Spanish city and any neighborhood. Either in the visit of a great, in a decisive day or in a final. The bar is this ‘other stadium’.
The fans, key in the LALIGA HYPERMOTION competition
In this cohesive environment that surrounds the club, the stands are key. “The fundamental thing is that the fans are aware of how important it is. The player feels the affection when the stadium vibrates. It is the most important thing in a football club and they must feel valued”affirms the president of the frog club. And it is that they influence the team’s victories and results. At this point, Andrés García maintains that “already warming up you get that extra boost of motivation when you play at home. The stands transmit a lot to the players in LALIGA HYPERMOTION and away from home you notice in some stadiums this pressure as a visitor”.
Vega Baulo, St. Martin’s Urban Irish Supervisor.
Hence the importance of the Levante fans to support their team. Andrés Fernández does not remember “such an even competition. There is not much difference between the teams and you can see how the leader can lose to the bottom and the second to the penultimate. Punctual plays are key”. And it is LALIGA HYPERMOTION “it is one of the most beautiful European competitions because it is one of the most competitive. With 12 or 13 teams involved in the promotion… Every day is a dizzying story, with ups and downs within these 90 minutes. Any team is capable of beating anyone”indicates the president, Pablo Sánchez.
With such equality, the details will decide promotions and relegations and this appeal of uncertainty helps the fan to fill the stands every week of LALIGA HYPERMOTION. In the case of Levante, in their goal of promotion, “We recently broke attendance records”recalls Vicente Herrero. They know that, at home, with the whole family, they will always have support.
And this is it the strength of our football: the family life of a team like Levante, which celebrates together a Levante EDI goal, an Andrés Fernández save or every great play by Andrés García. They represent the pride of carrying a family crest and They are emblem and example of the LALIGA HYPERMOTION.
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