He fertilizer market of the First Division Chilean football shows a fragmented scene. While Catholic University and University of Chile concentrate the largest volumes, several teams maintain limited figures, with strategies focused more on loyalty than on massification.
According to the ranking prepared by The Sportsmanthe crusaders lead with 14.000 memberships sold for the season, followed by University of Chilewhich reaches 10,500until now. Further behind appears Coquimbo Kingdom, with 5,500. Outside the podium is Colo Colo, with 4,500. This is a number that attracts attention, as it is the most popular club in the country. A paradox. Deportes Concepción stands out with 4,000 subscribersa relevant figure considering his recent return to the top category.
At the opposite extreme, Deportes Limache registers only 300 subscriptionswhile Everton (640), Ñublense (609), Audax Italiano (600) and Universidad de Concepción (400) show much smaller bases.
Prices also do not follow a homogeneous pattern. The cheapest season ticket for the tournament is offered by Everton, with the Galería Cerro at $54,000followed by Unión La Calera ($62,500) and Coquimbo Unidos ($68,000). On the opposite side, Colo Colo sets its cheapest subscription at $201,000while Universidad de Chile reaches $199,500. The average of the cheapest season ticket among the clubs is $112,442.
In the regions, fertilizer plays a strategic role. “We have a fan base that remains subscribed. Our goal is to reach 2,000,” he says. Milko Readspresident of Sports La Serena. Today the club registers 1,800.
Huachipato, with 1,870 subscribershighlights the stability provided by this system. “If you consider that the average attendance is around three thousand people and two thousand are subscribers, it is significant. During the year we are not dependent on the collection. Afterwards, the high-profile matches are important,” he says. Hernan Rosemblumsteel helmsman.
In Sports Concepciónthe goal is ambitious. President Diego Livingstone recognizes that “if we reach 4,500 it would be historic,” taking as a base the 4,000 current subscriptions.
The case of Universidad Católica marks a separate point due to the debut of the Claro Arena as the axis of the process. “It is the first time that we are doing a complete process at the Claro Arena, so there was uncertainty regarding the behavior of demand. In the first period, the renewal period, we closed with 11,500 subscriptions. Then, part of the 10,000 current members took the final balance. It was not necessary to open the third window for the general public,” he highlighted. Juan Pablo Pareja, general manager of Cruzadosat the end of the sales process.
“For now the definition is to maintain the figure. We know there is demand for a larger quantitybut our definition is to sustain this number,” he adds.
Among the data that marks the season appears O’Higginswhich for the first time sells season tickets after operating only with members during previous campaigns.
Cobresal, for its part, maintains its partner model today. Of course they can enter all the mining team’s matches as a local. However, it is something that does not happen in all cases, since many of the current members of the institution in the Atacama Region reside outside of El Salvador. It is also a town with a floating population.
Unión La Calera plans to grow to 750 after the return of its original shield. While Coquimbo Kingdom increased its subscriber base by 500 after the titlemaintaining a loyalty that is sustained beyond the historic and unprecedented First Division championship they achieved.
