But the brands were broken, from 2023 onwards, six times in three years: Gérson (Olympique de Marselha-Flamengo, 2023), Luiz Henrique (Betis-Botafogo, 2024), Almada (Atlanta-Botafogo, 2024), Vítor Roque (Barcelona-Palmeiras, 2025), Gérson (Zenit-Cruzeiro, 2026), Paquetá (West Ham-Flamengo, 2026).
The ten biggest negotiations in history include three from Botafogo, three from Flamengo, three from Palmeiras and one from Cruzeiro. In all cases, including Botafogo’s Danilo, the sixth most expensive, none cost what any European club would pay. Record inflation is 180% in three years, a period in which Brazil’s accumulated inflation was 14.31%.
It is already known that the inflationary run is the result of money from betting sites and television contracts. But there are already six Series A clubs without master sponsorship: Bahia, Coritiba, Grêmio, Internacional, Santos and Vasco. Money will not be the same forever.
Fictor has just terminated its contract with Palmeiras. The financial group paid R$30 million per year.
No one would be crazy to say that it is not good to bring players like Jhon Arias, Gérson or Lucas Paquetá back to the Brasileirão. All are great.
But the turning point for Brazilian football will be when promising talents such as Estêvão, Endrick, Vinicius Júnior and Rodrygo can be retained for longer. Salaries will be high to keep them here. But without paying for the termination of contracts. And with values that could be much higher on the days they want to leave, closer to 25 years of age.
:watermark(https://f.pmo.ee//logos/4232/4ebd6f5dc62d0c4b6f1961c46e2f0303.png,-2p,-2p,0,18,none):format(webp)/nginx/o/2026/04/27/17597078t1h8342.jpg "Joshua vs. Fury: Biggest Deal Ever Confirmed – TVNET Sports")
