He Sports Cali made official the arrival of attacker Steven “Titi” Rodríguez for the BetPlay 2026 League, after his recent departure from Junior de Barranquilla. However, what should have been a traditional advertisement for signing It became a viral phenomenon due to a curious scene in the presentation video.
In the clip, as the player holds the green jersey firmly, his cell phone is left behind and grabbed by a person running by.
The club’s publication included the phrase: “No cell phone was hurt during the presentation filming, but some equipment was.”
This intention of showing an everyday situation of Cali It did not go down well in all sectors, unleashing a wave of criticism and ridicule from Internet users, who questioned whether the communications team was presenting a striker or making a parody of crime.
THE CONTROVERSIAL PRESENTATION OF TITI RODRÍGUEZ IN DEPORTIVO CALI 🇨🇴
🟢⚪ El Azucarero announced the hiring of Steven with a clip that simulates a robbery, Cali being one of the cities with the highest insecurity index in Colombia.
Opinions? 🤔
🎥 sportscalioficial pic.twitter.com/k43hSvSKRW
— DSPORTS (@DSports) January 20, 2026
The comments were immediate, focusing mainly on the insecurity of the city and the quality of audiovisual production.
Some Instagram users wondered: “Is the CM presenting the player or is he presenting the city?”, while others described the piece as the “iPhone 17” or criticized the errors of sequence in the shots, ensuring that “they don’t even know how to record.”
Indignation was also present among those who consider that this type of advertising It damages the image of the region. A sector of the fans regretted that the daily thefts are shown with “pride” instead of promoting respect for the city. “You know, even proud to show the daily life of Cali. This world is not right,” said one of the followers in the publication official.
Despite the digital controversy, Steven Street He arrived at the Alfonso Bonilla Aragón Airport with a positive attitude towards this new professional challenge. The striker, who has just become a champion with the Barranquilla team, highlighted the greatness of the “sugar” team and the importance of its fans to face the semester.
“Who wouldn’t like to play for a big team,” said the attacker, confirming that the interest of the directors was fundamental for his arrival.
The player asked the fans to illusion with the project that is being structured for 2026. With the aim of once again classifying among the best eight, Rodríguez promised to contribute modesty and I work so that the club regains the prominence lost in recent seasons and definitively moves away from the relegation table.
