The ‘Football Benchmark’ platform published this Thursday a study in which it analyzes the project and strategy used by Sporting in recent seasons regarding performance within the four lines, as well as the use of players in the football squad and the profits recorded through these assets. In an article presented on the website of the organization that evaluates finances and data in the world of football,
‘Football Benchmark’ points to the specific case of the team led by Frederico Varandas as an example “from resurgence on the field to the creation of sustainable value”. According to the platform, following “a significant transformation, emerging from a period of financial instability since the beginning of the 2010s”, the green and whites ended up being “once again one of the most competitive and strategically competitive clubs in Portugal”.
To this end, the specialized website addresses visible evolution within the four lines, in addition to “squad development” and “talent discovery”. “This renewed competitiveness is clearly a reflection of the evolution of the squad’s value market. In the summer of 2020, Sporting’s squad was worth almost half that of Benfica and was still behind FC Porto, reducing the club’s position on the field at the time. Since then, Sporting has effectively managed to increase the value of the team, surpassing its internal rivals”, highlights the organization, giving examples of players from the team led by Rui Borges who currently make Sporting the club with the most valuable squad outside the five main football leagues European.
“Of the club’s three most valuable players, Morten Hjulmand (50.5 million), Geovany Quenda (44.6 million, joining Chelsea in the summer) and Ousmane Diomande (42.5 million), all are part of the group of ten most valuable players from the ‘Big 5’ in Europe. Remarkably, six of ten players in this category currently play in Portugal, highlighting the role of the Portuguese League as an example of talent development”, it is explained.
The business and appreciation of athletes at Sporting
Likewise, the financial growth of the Alvalade club in recent seasons under the leadership of Frederico Varandas as president of the club and SAD is also remembered. “The developments on the field translated into developments in the market in terms of Sporting’s financial performance, particularly in terms of profits. Among the main clubs in Portugal, Sporting recorded the highest revenue growth since 2018/19, both in absolute and relative terms”, he concludes.
Sporting’s revenues grew, compared to Benfica and FC Porto
