Guillaume Marion, Media365: published on Sunday January 18, 2026 at 11:55 a.m.
While the NBA is currently in Europe, the leaders of the prestigious North American basketball league hope to be able to count on PSG for NBA Europe, its new project.
After Berlin on Thursday, the NBA is in London for a second match relocated to Europe with a Memphis Grizzlies – Orlando Magic on the menu this Sunday (6 p.m.) at the O2 Arena. The opportunity for the leaders of the prestigious North American basketball league to test the waters before the arrival of NBA Europe, their brand new project, within a few years. Asked about the subject, Adam Silver did not hide that he would like Paris Saint-Germain to have a franchise.
“They play at the highest level of competition (in football) and they have the know-how to operate a basketball club at the highest level, if that interests them. Yes, it is a club with which we are discussing,” declared the NBA boss on Saturday during a meeting with several media. As a reminder, the Euroleague is obviously against the creation of NBA Europe. At least on the bases currently mentioned.
NBA Europe wants to set up in Paris
“Paris is a market we absolutely want to be in. There is their ability to create a brand, a culture, their association with the equipment manufacturer Jordan (of Michael Jordan), which is linked to basketball. We are looking for the right partners for our project and PSG brings a very interesting level of expertise in terms of marketing, promotion and building a global brand,” Mark Tatum, number 2 in the NBA, subsequently explained.
“Paris is a fascinating market. There is interest from existing players and players who are not yet in the basketball ecosystem. Paris Basketball did not exist a few years ago (founded in 2018) and has galvanized fans, built a team that performs well,” confided George Aivazoglou, the boss of the NBA in Europe and the Middle East, in comments collected by L’Équipe. So the next episode is…
