In the Ekosport store (9th arrondissement), Paul reviews several pairs of running shoes. This Parisian in his thirties is preparing his first ultra-trail, planned for 2026. “I run a lot in Paris, in the woods, I am looking for a model suitable for the road and the ground,” he explains.
The practice of running – and more specifically trail running – is booming in the capital. Many lovers of rugged courses and endurance rush to the Parisian segments which offer a little difference in altitude, to Montmartre, to the Bois de Vincennes… A booming market in which sporting goods brands have invested well.
