Sam Smith brings musical splendor to the world premiere of the new S-Class. Mercedes boss Ola Källenius welcomed other prominent guests in Stuttgart. However, the live stream was canceled.
Mercedes-Benz is celebrating the birth of the automobile – and combining the 140th anniversary with the world premiere of its flagship, the new S-Class. The celebration took place where the company’s history is told: in the Mercedes Benz Museum in Stuttgart-Untertürkheim.
In front of around 250 invited guests, pop star Sam Smith provided the musical accompaniment to the premiere of the new S-Class, accompanied by, among others, the Mahler Chamber Orchestra. Smith offered a total of four songs, including the title of the Bond film “Spectre”, “Writing’s On The Wall”. The evening exuded self-confident confidence in times of economic challenges for Mercedes, but with a tasteful understatement.
Dieter Zetsche, Roger Federer and Timo Hildebrand are at the world premiere
But current Mercedes boss Ola Källenius was not only able to welcome prominent guests on stage. Well-known personalities also mingled with the guests of the Stuttgart automobile manufacturer in the audience, for example the ex-Daimler boss Dieter Zetsche, the VfB goalkeeper legend Timo Hildebrand and the tennis player and eight-time Wimbledon winner Roger Federer.
Live stream of the S-Class premiere has been canceled
Everyone who was looking forward to watching the premiere of the S-Class live on screen was disappointed. There is now a recording of the performance on YouTube, but at the crucial moment the planned worldwide live stream failed.
The majority of those present adhered to the dress code communicated in advance. For both men and women there was a “casual chic with a touch of evening wear”. In order to limit possible scope for interpretation, Mercedes-Benz had sent out a selection of model images in advance – as a visual translation of phrases such as “stylish dresses”, “sophisticated knitwear” or “well coordinated and yet effortless”. Accordingly, the color palette of the evening ranged predominantly between black, dark blue, wine red as well as brown, beige and cream tones.
