Decided late in the evening of Wednesday, the poster for the CAN final will finally pit Morocco, host country of the competition, against Senegal of Sadio Mané, winner of Egypt (1-0). The two best African selections in the FIFA rankings will compete for the continental trophy this Sunday (8 p.m.) in Rabat. A summit meeting broadcast unencrypted on M 6, following a sub-licensing agreement recently concluded with BeIN Sports, the rights holder for the competition.
The official commentator of the French team Xavier Domergue will be accompanied by the former Swiss international, Johan Djourou, notably with Arsenal. Both collaborators on the new Ligue 1 + channel, broadcaster of the French Championship, will form a unique duo on the microphone for this prestigious poster. In order to immerse viewers in the heart of the event, the broadcast will take place from 7:50 p.m.
A strategic bet already winning
In this context, the M 6 group made the bold choice to acquire the broadcasting rights for the final, even though the CAN, unlike other major international competitions such as the Champions League or even the Euro, does not necessarily require unencrypted retransmission. A strategic bet which already appears to be winning, as the poster promises to be as tempting as it is uncertain, promising a strong mobilization of the public.
Already broadcasting the next World Cup, from June 11 to July 19, the M 6 group aims to “bring together football fans”, according to Hervé Beroud, director of information for the channel. To find a place in this ultra-competitive market, its strategy consists of positioning itself on “all major football events”.
Holding, among other things, the rights to the Champions League final until 2027, it was then obvious to look at that of the CAN. “It’s a major competition in which major football countries compete. These are selections which have progressed a lot on the football world, explains Hervé Beroud. A representative of the Maghreb and Black Africa in the final is the ideal poster. »
