Becoming a multi-millionaire playing darts: no one dared to dream of it, Luke Littler did it. The prodigy of the discipline, who won his second world championship title on January 3 at just 18 years old, signed with his sponsor Target Darts “The largest contract in the history of darts between a brand and a player,” the company announced this Thursday, January 8 in a press release.
A contract which, for the company specializing in darts equipment, “reflects Littler’s extraordinary achievements and Target’s long-term belief in his continued impact, on and off the board.” Without specifying either the duration or the amount of the contract, Target announces a “long-term” deal costed at “several million pounds”.
« The Nuke “rewrote the history books, attracted unprecedented global interest and introduced darts to a new generation, young and old,” the company said.
“Luke’s rise has been extraordinary and he has played a major role in promoting the sport and our brand on a global scale,” said James Tattersall, CEO of Target Group. The scale of this new deal reflects not only what Luke has already accomplished, but also the immense potential that awaits him. »
Associated for several years, Littler and Target have already developed together a range of products bearing the image of The Nuke. “Target has trusted me from day one and I am delighted that this collaboration will continue for many years to come,” Littler responded. From my gaming career to my product line, we’ve built it all together and I’m really looking forward to committing to this long-term partnership and seeing where it takes us. »
