Summary
- Luka Dončić launched 77X, a direct-to-fan platform, the first of its kind created by an athlete.
- The program led by its creator is designed to blend cheering with interactivity, offering content, merch, collectibles and events in a single space.
- Keep an eye out for an immersive 77X experience coming to Los Angeles at NBA All-Star Weekend next month.
Luka Dončić has established himself as one of the most influential athletes today. The leader of the Los Angeles Lakers is one of the deadliest scorers in the NBA. Now he’s taking that momentum beyond the hardwood: the Slovenian superstar has launched 77X, a direct-to-fan platform, the first of its kind created by an athlete.
While Dončić just unveiled his new signature shoe with Jordan Brand, the Jordan Luka 5, and continues to dominate the NBA’s best-selling jersey charts, he’s ready to take his relationship with his fans to a new level. 77X is designed to combine passion and interactivity, offering content, merch, collectibles and events in a single streamlined and immediate platform. While little has been revealed so far, Dončić and his team are said to be bringing a fully immersive 77X experience to Los Angeles for next month’s NBA All-Star Weekend. In the meantime, registration for the Fan Pass has opened via the 77X site for those who want to know more.
Stay connected for all the updates on Luka Dončić’s new 77X platform: we will continue to follow its evolution in the coming weeks.
