Netflix released the NFL Christmas game viewership ratings last Wednesday (December 31), and the game between the Detroit Lions and Minnesota Vikings set a new record, averaging 27.5 million viewers and peaking at more than 30 million. As a result, this game became the most-watched NFL game in the United States.
The NFL scheduled three games on Christmas Day last year. According to data from the Nielsen Corporation, the game between the Detroit Lions and Minnesota Vikings was the most-watched game, drawing an average of 27.5 million viewers.
The game between the Dallas Cowboys and Washington Commanders averaged 19.9 million viewers on Christmas Day.
The pace of globalization of the NFL has definitely accelerated since Netflix acquired the broadcasting rights. The two parties finalized the partnership in 2024, and Netflix will continue to broadcast NFL Christmas games through 2026.
｜Extended Reading｜NBA Christmas game viewership hit 47 million, the highest in 15 years.
