ACTUALITY
The founder of Tennis Channel, Steve Bellamy, is behind this novelty that comes from the United States: halfway between pickleball and tennis, it aims to bring millions of former tennis players back onto the court
Typti. This is the name of new racquet sport launched by an 80-person investor group led by Tennis Channel founder Steve Bellamyand which includes among others Nick Kyrgios, Milos Raonic, Prakash Amritraj, the actor Chris Pine and the director JJ Abrams. The CEO of Typti Inc., the company that oversees the launch of this sport, will be Bellamy himself, determined to intercept all those former tennis players (he says there are 25 million) who would like to return to the court but are not willing to play pickleball.
«Our goal is not to cannibalize other sports, but rather to bring back to the field all those former tennis players who no longer play. If they practiced typti and then migrated to tennis, pickleball, badminton, table tennis or padel, it would be a huge success for the entire sector”
“I have dedicated my career to the growth of racquet sports because they represent a precious gift to society. Our goal is not to cannibalize tennis and pickleball, but rather to bring back all those former tennis players who no longer play. If they practiced typti and then migrated to tennis, pickleball, badminton, ping pong or padel, it would be a huge success for the entire industry,” said Bellamy, who says he created the game before launching the Tennis Channel in 2003.
What is typti?
Defined as “halfway between pickleball and tennis”, it is played on a pickleball court, but uses a foam ball and small rackets similar to tennis ones. The basic objective is precisely to optimize pickleball courts: it is estimated that 130 are opened every month and therefore the typti aims to indirectly exploit its successin the United States in particular, but not only.
“This opens up a world of opportunities for pickleball facilities. Now you can play this other sport that’s really fun. It’s different in the rules, in the racket and in the ball,” he said Front Office Sports Drew Breesformer American football player.
The latter is not just one of many investors, but he helped patent the rules of the sport together with Bellamy. The two met at a pickleball conference two years ago and began developing typti soon after. “In the last two years, we met several times to practice this sport and it was like a test. We said to each other: ‘Let’s try to experiment with different rules. Let’s play on a padel or pickleball court’.”
How does typti work?
To win a game players must score three points. However, if the player who scored two points has a game ball and wastes it, it passes to the opponent (even if he had zero points). To win a set you need five games.
Then there is the most singular aspect that will make many turn up their noses and which – forgive us for the term – seems to be a real “Americanism”. If a player’s shot ends up in the net, the ball can be played again. But under one condition: it cannot be hit with the racket strings. You can therefore use the handle, although players often resort to the mani you have it feet. This is possible thanks to the balls used, lighter than tennis ones but heavier than pickleball ones, which allow the ball not to sink into the net but to bounce.
Why the name typti?
The initial ‘t’ is a tribute to tennis, while the rest of the word has marketing reasons behind it. Furthermore, it seems that Bellamy had learned at Kodak – a company specializing in the production of motion picture film and imaging and printing equipment – that its founder believed that brand names should contain exactly five letters and be essentially meaningless.
Presented at a press conference at a pickleball club in Los Angeles, it has been announced that the national typti circuit will begin with the first event on February 25 at the Calabasas Pickleball Club. Investments are important as the professional division will guarantee a total prize pool of over $100,000, with at least $500,000 in prize money in the first year and up to over a million dollars in the second year.
Also it is The sale of the design and patented rackets and balls is expected, as well as significant media exposure of the tournaments on television or on YouTube. “We’re building a really smart racket sport and creating a community,” Bellamy reiterated. On its official website the typti is presented as “the future of racket sports”. Will this actually be the case?
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