Davide Chinellatocorresponding to La Gazzetta dello Sport in London, told what happened yesterday at the event organized to present the NBA Europe project: “Milan is making full progress on the NBA project. So much so that Gerry Cardinale and Zlatan Ibrahimovic yesterday took to the stage at a meeting in London in which the US league and Fiba, the government of world basketball, explained to 250 people (an audience of interested teams, including Olimpia Milano as well as great football powers such as Real, Barça and Manchester City, potential investors and commercial partners such as Amazon and Nike) the details and appeal of this new project, which should start in autumn 2027 with permanent franchises in 12 cities, including Rome and Milan. Precisely the one that Milan would like to control.
«I am convinced that if the NBA comes with an idea and a business model and combines it with European fans, the perfect partnership is born – said Ibra, according to sources present at the event -. It’s why we’re here: to make it magical and successful. And because we believe it.” Cardinale went further: «I think it will be incredibly successful: if we do it well, it could turn into one of the best things that has ever happened to sport». The project, which could receive the green light by March, is not just a sports league: it also involves arenas and impact on the community. And Milan wants to be present in this, alone or with Olimpia.”
