The brand will continue to print the sleeves of Flamengo’s men’s and women’s team shirts. The Rio club’s under-20 team will also be included.
Flamengo’s exclusive platform on Shopee will be maintained. According to the parties, the store generated excellent numbers for the brand, especially in the second half of the year, when it grew 75% due to the Brazilian Championship and Copa Libertadores titles.
The partnership considered the decibel count one of the great successes. The red and black fans reached 130, with the strength of their voices, the best mark in Brazil.
More than 220 thousand exclusive coupons for Flamengo t-shirts were redeemed. The “Origens” line, in honor of the club’s 130th anniversary, sold more than 12 thousand products.
We decided to continue together based on three pillars: trust, innovation and expansion. Shopee proved to be a solid partner, committed to the Brazilian football calendar and creating relevant initiatives throughout the season. Furthermore, we share the vision of exploring social commerce and application opportunities to bring athletes and fans even closer together.
Marcos Senna, Flamengo’s marketing director
The renewal was only for one year because Flamengo has plans. O UOL found that, in the future, the Rio club wants to create a platform for marketplace own.
