As an official supplier to the SOK, Eleiko – a global leader in strength training equipment – will supply some of Sweden’s leading training facilities with world-class strength training products. The supplement provides athletes with improved opportunities to perform and develop the physical strength required to meet the high demands of elite sport – factors that are crucial for success at the international top level in most sports.
Collaboration across Los Angeles 2028
The partnership begins before the Winter Olympics in Milan Cortina in February and extends to the Summer Games in Los Angeles in 2028. The collaboration will play an important role in the daily preparation, development and competitive ability of the Swedish elite. It gives both the Olympic squad and other national team members the best possible conditions for success in international championships.
– Sweden’s top athletes will have access to world-class products to be able to perform at world-class level. Eleiko’s products have been shaped by seven decades of innovation and have thousands of world records as proof of quality. This will be a partnership that really strengthens the IOC and Swedish Olympians, says IOC sports director Fredrik Joulamo, sports director at the Swedish Olympic Committee.
– We have supplied performance-focused training equipment since 1957 and are proud to collaborate with the Swedish Olympic Committee. Together, we look forward to supporting national athletes in their daily training, contributing to future Olympic success and continuing to build a stronger Sweden through sports, says Erik Blomberg, CEO of Eleiko.
Through this joint commitment, the SOK and Eleiko are taking another step towards consolidating Sweden’s position in international elite sports – with a long-term focus on sustainable performance development and Olympic success over time.
More about Eleiko
eleiko.com/performance Link to other website, opens in new window.
