Arturo Coellonumber one in the world of padel, continues to take firm steps in its international projection. The man from Valladolid has reached an agreement with Onthe Swiss brand that in recent years has established itself as one of the global references in … the sports footwear sector and now reinforces its commitment to paddle tennis with one of the biggest stars on the circuit.
The arrival of Coello a On It is not a minor movement. The Swiss brand, founded in 2010, has experienced exponential growth and has positioned itself strongly in sports such as tennis, where it dresses top-level figures such as Iga Swiath, Ben Shelton and John Fonsecaone of the great promises of the ATP circuit. In addition, the brand has an exceptional ambassador: Roger Federera world tennis legend, who has not only worn On in the final stretch of his career, but is also a shareholder in the company.
With this new contract, Arturo Coello will be dressed and footed by On, while Head It will continue to be his brand of shovel, a common formula in professional sports. In fact, this model is a historical reference in tennis, where players like Carlos Alcaraz or Rafa Nadal They have competed for years with rackets Babolat and Nike clothingdemonstrating that segment specialization is a consolidated practice at the highest level.
On’s commitment to the leader of the world ranking reinforces a clear message: paddle tennis is now a global sport, attractive to large international brands, which see in its stars a perfect showcase to continue growing in new markets. For rabbit, This agreement represents new support for its status as an absolute benchmark on the circuit and an alliance with a brand that shares ambition, innovation and international projection.
The signing of Arturo Coello for On is, in short, another symptom of the moment that padel is experiencing: unstoppable, expanding and increasingly present on the radar of the big brands in world sport.
