Beats x Ohtani: New Baseball Campaign | [Year]

The brand Beats, subsidiary of Apple, unveils a spectacular new advertising campaign featuring Shohei Ohtani, baseball superstar and iconic figure of the Los Angeles Dodgers. Faithful to its DNA mixing sport, music and urban culture, Beats signs here an ambitious visual collaboration, designed as a tribute to the energy and influence of Los Angeles.

A monumental setting in the heart of Los Angeles

Made with the photographer Daniel Sannwaldthe campaign plays on disproportionate proportions, representing Ohtani in giant form in different emblematic settings of the city. This surrealist aesthetic aims to symbolize both the player’s sporting power and his cultural influence, while inscribing Beats in the Californian urban imagination.

Back to back champion. 4-time MVP. Shohei Ohtani is larger than life.

Two consecutive victories that will remain in history. 4th MVP. Shohei Otani goes beyond imagination. pic.twitter.com/JLHizt5eKO

— Beats by Dre (@beatsbydre) January 14, 2026

In the visuals, the athlete sports several of the brand’s flagship models, including the Beats Studio Pro, Powerbeats Pro 2 and Powerbeats Fit, highlighting the sports and lifestyle orientation of the current range.

A natural partnership between sport, image and performance

It is clear that for Beats, Shohei Ohtani perfectly embodies the values ​​put forward by Beats: ambition, audacity and excellence. The brand, born in Los Angeles, also claims a cultural proximity with the athlete, whose exceptional career echoes the spirit of surpassing dear to the Beats universe.

Quadruple MLB MVP and double World Series champion with the Dodgers in 2024 and 2025, Ohtani has established himself today as one of the most influential athletes in the world. This collaboration illustrates Apple’s strategy of strengthening the premium and iconic image of Beats by partnering with figures capable of uniting well beyond sport.