Thiem’s AI Tennis Project: Revolutionizing the Game

Wolfgang Thiem is attracting attention with a new innovation project.

The renowned Austrian tennis trainer is co-developer of the AI-supported training platform “Goatly”, which is intended to significantly simplify training with ball machines and raise it to a new level of quality.

The heart of Goatly is an app that fully automatically controls compatible ball machines such as Lobster or Spinshot. Speed, spin, placement and rhythm are adjusted by artificial intelligence so players can train immediately without any prior technical knowledge.

High quality training for everyone

The platform relies on structured, one-hour training sessions with voice guidance and additional video tutorials. The aim is to make training quality from top-class sport accessible to everyone – from hobby players to young athletes.

A special focus is on accessibility: wheelchair users also receive adapted training programs.

The founder of “Goatly” is Esat Demir, and Wolfgang Thiem has joined the project as an investor.

James Whitfield

James Whitfield is Archysport's racket sports and golf specialist, bringing a global perspective to tennis, badminton, and golf coverage. Based between London and Singapore, James has covered Grand Slam tournaments, BWF World Tour events, and major golf championships on five continents. His reporting combines on-the-ground access with deep knowledge of the technical and strategic elements that separate elite athletes from the rest of the field. James is fluent in English, French, and Mandarin, giving him unique access to athletes across the global tennis and badminton circuits.

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