The posts that get the most attention on social networks carry a story, and it doesn’t matter if they are the best footballers in the world or stars of show business. Fans appreciate when celebrities show their vulnerability and open the door to privacy. And not just with likes, but with trust and devotion. Retouched photos from professionals rarely make it to the best posts, on the contrary, they are mostly pictures that were taken at home, not assisted by the “social media team” and there doesn’t need to be any viral hashtags, just a simple caption “here I am at home”.
Cristiano Ronaldo
Portuguese footballer Cristiano Ronaldo is the most followed personality on Instagram (669 million followers) and no wonder most of his posts have millions of likes. Fans can appreciate football achievements, but they are even more interested in his life of luxury and beautiful family.
His visit to the White House, where he was invited by the American president, was also closely watched Donald Trump. Football player a his fiancée Georgina took a picture with the president in the Oval Office (the post has 27 million likes) and thanked for the warm reception: “Each of us has something to offer and I am ready to contribute my bit to the mill to inspire new generations to build their own future based on courage, responsibility and lasting peace.” Usually the comments are positive, but this time fans also expressed disappointment.
Can you guess what his post will rule the web next year? He is probably planning a wedding party in the summer of 2026.
Lionel Messi
The second most watched person is an Argentinian soccer player Lionel Messi. His profile is followed by “just something” over half a billion people… And the reasons are the same: football is not just a game, football is life and a passion that can unite the whole world. Although his profile is not at the top, the famous athlete has other victories to his credit: his 2022 post celebrating Argentina’s victory in the World Cup is most liked post ever (over 74 million likes).
And what attracted him this year? Photos from Barcelona’s Camp Nou stadiumto which he wrote: “Last night I returned to a place that I miss terribly. A place where I was extremely happy. I hope that one day I can return there, and not just to say goodbye as a player, which I never got to do…” So 33 million people liked this.
Taylor Swift
The profile of one of the most popular singers today is not in the top ten in terms of the number of followers (she is followed by “only” 281 million people), but you will definitely find one of the most liked posts of 2025 on it – and quite possibly the winner of the year.
Almost 38 million people didn’t give a thumbs up to the announcement of the new album or pictures from the concert, but a series of engagement photos. Audience darling Taylor Swift she said yes to American football player Travis Kelce. The photos of the couple in love and the beautiful ring moved the whole world.
Photo: Instagram
Selena Gomez
If they weren’t friends, maybe she would be Selena Gomez kinda pissed off. Her profile is loved by 416 million people, and in addition to many work successes, she also celebrated one life milestone: she got married. AND wedding photos of this versatile artist and music producer Benny Blanco were successful: almost 27 million likes. But it just wasn’t enough for Taylor Swift’s engagement…
