NOKAO & Oviedo Baloncesto Street Activation | Basketball News

Basketball started in the street.
And NOKAO was behind it.

A few weeks ago, NOKAO activated the Oviedo center together with Oviedo Baloncesto with an action designed to surprise, generate interaction and bring the game closer to the public before it took place in the Sports Palace.

A basket in the middle of the street was the meeting point. Participating, scoring and getting tickets to the game turned the city center into a space for play, conversation and real experience, achieving a direct connection with the people.

The key was in the execution. A team of people appropriate to the action and the environment was in charge of energizing, interacting and making each contact count. Because when the experience is lived face to face, every detail makes a difference.

These types of activations demonstrate the value of well-worked street marketing: immediate impact, closeness and brand memory.
And that is where NOKAO makes the difference.

At NOKAO we design and execute activations, staffing and brand experiences that connect with people when it matters: on the street, at the moment and with the right attitude.