Santos, on the São Paulo coast, is preparing to receive one of the most ambitious infrastructure and leisure projects in the coming years, led by Silva Santos’ Neymar. The initiative envisages the construction of a multi-purpose complex that integrates a modern arena and a Hard Rock Hotel and is intended to transform the city into a sports, entertainment and tourism center.
With work starting in 2025 and expected to be completed in 2028, the project promises to be a significant boost to local development. The expectation is to create thousands of jobs and inject significant capital into the regional economy. Santos City Hall has already expressed its support and streamlined the bureaucratic processes needed to advance the proposal.
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The aim of the complex is to meet the growing demand for major events and high-quality accommodation in the region. The strategic location at Rodovia Anchieta facilitates access for visitors from Região Metropolitana to São Paulo and other locations, cementing the area as a tourist destination. The combination of internationally renowned sport and entertainment will be a unique selling point for the coast.
Multi-purpose arena promotes sport and culture
The new arena, with a planned capacity for 45,000 people, has been carefully planned to meet the strictest FIFA standards. Este Care ensures a state-of-the-art infrastructure capable of hosting global competitions and cementing the city in the sports scene.
The innovative structure will include a retractable artificial turf, allowing the flexible staging of football matches, concerts by renowned artists and large corporate events. Essa’s versatility ensures that the space can be used for different purposes without compromising the quality of the field.
For Santos Futebol Clube, this modern installation represents a strategic opportunity to triple its annual box office revenue, projecting a jump from R$20 million to approximately R$60 million. The club will be able to host more frequent international competition matches such as Libertadores and develop new sources of income to strengthen its business.
New revenue streams include selling the arena’s naming rights, leasing event space and operating commercial space within the complex. Tais measures are essential to strengthen the club’s financial situation and ensure its competitiveness in national and international sports.
The historical heritage of Vila Belmiro remains intact
Despite the construction of the new and modern stadium, the emblematic Vila Belmiro remains as a historical and cultural heritage of Santos Futebol Clube. In this way, its importance in the history of Brazilian football is preserved and honored.
The plan calls for concrete renovations so that the stadium can continue to host smaller games, youth teams and other important activities. Tais initiatives are vital to the Santos community and the club’s rich history, keeping the memory of the place alive.
Music-themed luxury accommodation
Integrated into the sports complex, Hard Rock Hotel Santos offers 402 themed rooms and suites. The decoration will include exclusive pieces by famous artists, maintaining the brand’s signature international luxury standard.
The proposal is to create an environment where the passion for music meets the enthusiasm for sport, offering all guests an unforgettable and completely successful stay. The Este concept attracts those looking for a different and immersive experience.
The hotel will feature complete leisure and wellness infrastructure, including an infinity pool with panoramic coastal views and a state-of-the-art spa. The spa’s focus is on sports recovery and wellness treatments and is aimed at both athletes and tourists. Restaurante’s fusion cuisine and bars with weekly shows complement the offering and solidify the company as a complete destination for different audience profiles, from sports fans to executives and tourists.
Investment of 1 billion and international participation
The total investment of R$1 billion is financed by a solid consortium of national and international capital. Esta’s diversification guarantees the solidity and profitability of the project, one of the largest infrastructure and leisure projects in Baixada Santista.
A 40 percent share of the total amount, equivalent to R$400 million, will come from Arab investment funds. Esses funds are known for their extensive experience with major projects such as the Copa, Mundo and Catar stadiums, which provide the company with expertise and credibility. The majority of the budget, around R$600 million, will be used primarily for the construction of the multi-purpose arena, while the remaining amount will be used for the construction of the Hard Rock Hotel and general infrastructure, including common areas, parking and road connectivity improvements. Diversification of financing sources ensures the financial stability necessary for the creation and completion of the complex within the established schedule.
Job creation and local economic growth
The economic and social impact of the complex on Baixada Santista is expected to be one of the main catalysts for regional development. The Este factor justifies the scope of the project and the enthusiasm for its execution.
1,800 direct and indirect jobs are expected during the construction phase, which is expected to last three years. The priority will be to employ local workers to boost the region’s economy and provide opportunities for the local population.
This initiative aims to not only create employment opportunities but also to skill community professionals to work in industries such as construction, engineering and services. The project is expected to become an engine for the training and development of local talent and strengthen the human capital of Baixada Santista.
Once opened, the project will maintain 1,700 permanent jobs spread across arena operations and the hotel. The open positions will cover areas such as hospitality, security, maintenance and event management and will significantly contribute to local economic stability and improve the quality of life for residents.
Initial forecasts suggest the complex could attract 500,000 new visitors to the region each year. Isso will result in a significant increase in tax revenues, estimated at R$50 million per year, boosting trade and the service network along the entire São Paulo coast and benefiting different economic segments.
Sustainability as the basis of the project
Concern for environmental sustainability is a cornerstone in the design of the complex in Santos. The Este aspect demonstrates a commitment to responsible and conscientious construction and operating practices.
The plan calls for the installation of solar panels to generate clean energy, which will help reduce the project’s carbon footprint and reduce reliance on non-renewable sources. The Esta measure aligns the company with global trends in environmental responsibility.
In addition, an advanced rainwater harvesting and reuse system will be implemented, aiming to reduce the consumption of water resources for irrigation and other non-potable purposes. Tais’ actions reflect the search for development that combines progress and environmental responsibility and provides a model for future ventures in the region.
Construction phases and delivery forecast
With environmental permits in the final stages of approval, site preparation for the complex is expected to begin in the first quarter of 2025. Esta is a crucial step to ensure compliance before foundation work.
The first process includes earthworks and geotechnical investigations, which are essential for the safety and stability of the structure. Construction of the stadium foundations is scheduled to begin in the second half of 2025, shortly after ground preparation is completed. The assembly of the complex metal structure is planned for 2026 and marks the concrete progress of work and the visibility of the future complex.
