Central Java SenengMinton Festival 2025: Kids’ Badminton Event

VIVA – The threat of sedentary lifestyle or lack of physical activity in children is increasingly worrying. This condition encourages various parties to take preventive measures, one of which is through the Central Java SenengMinton Festival 2025.

This activity is a collaboration between Aice Group, the Bakti Sport Djarum Foundation and the Provincial Directorate PBSI Central Java. The festival was held in four cities, namely Solo, Purwokerto, Semarang and Magelang, and was attended by thousands of primary school students.

According to national health data, the long duration of device use causes children to move less and less. The impact not only increases the risk of obesity, but also has the potential to hinder motor development and cognitive abilities in the golden age of growth.

Sylvana Zhong, senior brand manager of Aice Group, said introducing sports from a young age should be done with a fun approach so that children do not feel pressured.

«Sport must be introduced as a happy activity. Through a playful approach, children are encouraged to move actively while cultivating healthy lifestyle habits from an early age,” said Sylvana.

The SenengMinton Festival is designed as a badminton-based fun games event. The children participated in various activities such as shuttle races, zigzag races, shuttlecock tossing and target practice. The entire series is adapted to the age of the participant to train coordination, speed and agility.

This approach is considered to be in line with scientific studies that intense physical activity between the ages of six and nine can help the development of brain function, including increasing concentration and absorption of learning.

The enthusiasm of the participants could be seen in the total attendance, which reached 2,266 primary school students from dozens of schools in Central Java. In addition to the children, parents and accompanying teachers also seemed to actively support the activities.

Vice President of the Central Java Provincial Government of PBSI, Yuni Kartika, welcomed the celebration of the SenengMinton Festival. According to him, the introduction of badminton from an early age is an important foundation for the long-term development of athletes.

«We want children to love badminton from the beginning through a fun process. From here, it is hoped that interest in the sport can grow and develop to a more serious level of training,” Yuni said.