Two comprehensive studies commissioned by Türkiye Sigorta revealed that the interest in basketball and loyalty to national teams in Türkiye is getting stronger day by day. According to the research, 45 percent of the participants follow the National Basketball Teams regularly, while 55 percent watch other leagues as well as national matches. 82 percent of these viewers also follow the Basketball Super League.
Two important studies commissioned by Türkiye Sigorta, the main sponsor of the Basketball Super League, Turkish Basketball League and Women’s and Men’s Basketball National Teams, showed that basketball is attracting more and more attention in our country and the viewing rates of national matches are increasing significantly every year.
In the studies carried out by ERA Research & Consultancy, basketball watching habits in Türkiye, the general evaluation of the sponsorship of the National Basketball Teams and the awareness activities regarding Türkiye Sigorta’s sponsorship of the National Women’s and Men’s Basketball Teams were examined in detail. The field study, which was carried out by phone and face-to-face interviews, was carried out between 4 and 10 October 2025; A total of 311 people, aged 15 and over, from different socioeconomic groups, who followed the national matches between June and September, were interviewed. The research shed light on both how basketball is followed in our country and the reflection of Türkiye Sigorta’s sponsorship activities on society.
According to the research results, 45 percent of the participants follow the National Basketball Teams regularly, while 55 percent stated that they watch other leagues as well as national matches. 82 percent of these viewers follow the Basketball Super League.
It was observed that the matches of the National Men’s Team in the summer period were watched mainly on television with 77 percent and over the internet with 62 percent. The rate of followers on street screens was measured at 4 percent.
The research commissioned by Türkiye Sigorta also detailed the strong reputation that national team sponsorship provides to the brand. 69 percent of the participants state that they know that Türkiye Sigorta is the official sponsor of the National Women’s and Men’s Basketball Teams. This information creates a significant positive impact on brand perception. Among the participants who know about the sponsorship, Türkiye Sigorta’s general approval rate rises to 79 percent.
65 percent of the participants state that Türkiye Sigorta’s support to the national teams positively affects their opinions about the brand. Among the most important reasons are “being a local and national company”, “contributing to Turkish sports” and “supporting basketball”.
Sponsorship also creates a meaningful impact on job choices. 63 percent of the participants state that this information could affect their decision to work with Türkiye Sigorta, and this rate rises to 75 percent in the group with sponsorship awareness.
National responsibility of Türkiye Sigorta
Stating that the research results clearly reveal the social impact of sponsorship strategies, Türkiye Sigorta Corporate Communications and Brand Management Director Selda Çamlıbel Özkoyuncu made the following assessment: “As Türkiye Sigorta, we see it as a responsibility to contribute to our country in every field. This study once again revealed the great love of our people for basketball and our national teams. Türkiye Sigorta’s national team sponsorship ensures that the brand is a “local and national institution”, a “reliable company that supports sports” and “We have seen that it has made a strong contribution to being perceived as a “workable brand” and that our perception scores have increased significantly in all layers where sponsorship information is available. As Türkiye Sigorta, we will always continue to stand by the national values of our country and contribute to the development of basketball. This support is part of a long-term, sustainable and determined vision.”
