Alexander Nouri: From Football Coach to McDonald’s – Story

Before Alexander Nouri stands up in front of the people he wants to call his team from now on, he is tense. How will they react to him? Nouri takes a breath. 20 expectant looks are directed at him, the man in the middle of the room, dressed in jeans, a shirt and a jacket. “A warm hello from me,” Nouri begins, glad that everyone had come along. Then he introduces himself: 46 years old, family, two children, a lot of experience in professional football. Maybe, he says, some people still know him from the Bundesliga, as head coach of Werder Bremen and Hertha BSC. Nouri gets louder. His goal has always been to be successful together and to develop something together. He stares around. Well, who’s there?

Aiko Tanaka

Aiko Tanaka is a combat sports journalist and general sports reporter at Archysport. A former competitive judoka who represented Japan at the Asian Games, Aiko brings firsthand athletic experience to her coverage of judo, martial arts, and Olympic sports. Beyond combat sports, Aiko covers breaking sports news, major international events, and the stories that cut across disciplines — from doping scandals to governance issues to the business side of global sport. She is passionate about elevating the profile of underrepresented sports and athletes.

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