Asia Brand Research Institute, a big data evaluation agency, announced on the 26th that Korea’s badminton star Ahn Se-young (Samsung Life Insurance, world No. 1) ranked first in the sports star category of the K-Brand Index, beating Son Heung-min, Kim Min-jae, and Lee Jeong-hoo. Se-young Ahn won 11 international competitions in 2025, setting a new record for the most wins in women’s singles in a single badminton season. In addition, he had an impressive year, breaking the highest winning percentage and highest prize money in a single season. Yonhap News
(Reporter Kwon Dong-hwan, Xports News) Ahn Se-young (Samsung Life Insurance, world No. 1), who set all kinds of great records in 2025, took first place in the sports star category of the ‘K-Brand Index’, beating Korean soccer star Son Heung-min and others.
Asia Brand Research Institute, a big data evaluation agency, announced on the 26th that Ahn Se-young ranked first in the sports star category of the K-Brand Index.
As a result of analyzing 454.4 million 67 cases of online big data from November 1 to November 30, 2025 for the top 20 search volume portal sites, Ahn Se-young ranked first. Following Ahn Se-young, Son Heung-min, Kim Min-jae, and Lee Jeong-hoo were named.
Ahn Se-young, the strongest female singles badminton player, had the most impressive year among domestic sports stars in 2025, lifting numerous trophies.
Asia Brand Research Institute, a big data evaluation agency, announced on the 26th that Korea’s badminton star Ahn Se-young (Samsung Life Insurance, world No. 1) ranked first in the sports star category of the K-Brand Index, beating Son Heung-min, Kim Min-jae, and Lee Jeong-hoo. Se-young Ahn won 11 international competitions in 2025, setting a new record for the most wins in women’s singles in a single badminton season. In addition, he had an impressive year, breaking the highest winning percentage and highest prize money in a single season. Yonhap News
Ahn Se-young defeated China’s Wang Ziyi (world’s second place) with a game score of 2-1 (21-13 18-21 21-10) in the women’s singles final of the 2025 Badminton World Federation (BWF) World Tour Final held at the Olympic Sports Center in Hangzhou, China on the 21st to reach the top.
Ahn Se-young became a badminton legend at the age of 23 by winning the World Tour Finals, the king of the season.
First, Ahn Se-young won 11 international competitions this season, including the World Tour Finals. He also won three ‘Super 1000’ tournaments including the Malaysia Open, All England Open, and Indonesia Open, five ‘Super 750’ tournaments including the India Open, Japan Open, China Open, Denmark Open, and French Open, as well as the ‘Super 500’ Australian Open and the ‘Super 300’ Orleans Masters.
Ahn Se-young is the first female singles player in badminton history to win 11 gold medals in a single season. In addition, in 2019, he tied the record for most wins in a single season with Japanese men’s badminton legend Kento Momota (11 wins).
Asia Brand Research Institute, a big data evaluation agency, announced on the 26th that Korea’s badminton star Ahn Se-young (Samsung Life Insurance, world No. 1) ranked first in the sports star category of the K-Brand Index, beating Son Heung-min, Kim Min-jae, and Lee Jeong-hoo. Ahn Se-young won 11 international competitions in 2025, setting a new record for the most wins in women’s singles in a single badminton season. In addition, he had an impressive year, breaking the highest winning percentage and highest prize money in a single season. Yonhap News
Ahn Se-young also became the first player to earn more than $1 million (about 1.444 billion won) in total prize money in a single season.
Seyoung Ahn earned $240,000 (about 348 million won) in prize money by winning the World Tour Finals. As a result, the total prize money earned by Ahn Se-young in 2025 was $1,003,175 (about 1.45 billion won).
In addition, he broke the record for the highest winning percentage ever among players who played in more than 60 games in a single season.
The previous record was a winning percentage of 92.75% (64 wins, 5 losses) set by Lin Dan (China) and Lee Chongwei (Malaysia), who were called the Lionel Messi and Cristiano Ronaldo of badminton, in the 2011 and 2010 seasons, respectively. Afterwards, Ahn Se-young wrote a new history by winning the World Tour Finals final and recording a win rate of 94.81% (73 wins, 4 losses) in the 2025 season.
Asia Brand Research Institute, a big data evaluation agency, announced on the 26th that Korea’s badminton star Ahn Se-young (Samsung Life Insurance, world No. 1) ranked first in the sports star category of the K-Brand Index, beating Son Heung-min, Kim Min-jae, and Lee Jeong-hoo. Ahn Se-young won 11 international competitions in 2025, setting a new record for the most wins in women’s singles in a single badminton season. In addition, he had an impressive year, breaking the highest winning percentage and highest prize money in a single season. Yonhap News
While Ahn Se-young became Korea’s best sports star of 2025 by setting all kinds of great records, the Chinese media also heaped praise on Ahn Se-young.
China’s ‘Sina Sports’ claimed, “This year, Ahn Se-young clearly showed what an unrivaled presence she is dominating the badminton world,” and added, “This season, Ahn Se-young deserves to be considered the clearest example of a peak season in badminton history.”
He added, “As revealed by her performance on the court, Ahn Se-young was evaluated as having consistency and offensive and defensive abilities comparable to male players.”
Indonesia’s Raider Madiun also praised Ahn Se-young, saying, “Without a doubt, Ahn Se-young deserves the title of world badminton queen.”
Asia Brand Research Institute, a big data evaluation agency, announced on the 26th that Korea’s badminton star Ahn Se-young (Samsung Life Insurance, world No. 1) ranked first in the sports star category of the K-Brand Index, beating Son Heung-min, Kim Min-jae, and Lee Jeong-hoo. Se-young Ahn won 11 international competitions in 2025, setting a new record for the most wins in women’s singles in a single badminton season. In addition, he had an impressive year, breaking the highest winning percentage and highest prize money in a single season. Yonhap News
The media said, “Before winning the 2025 BWF World Tour Finals, Ahn Se-young showed overwhelming skills in several major world competitions,” and added, “Ahn Se-young’s overwhelming skills can be confirmed in her 94.8% win rate throughout the 2025 season.”
In addition, he emphasized, “The figure of 94.8% is the highest win rate of the year, a figure that is difficult for any player to record. Ahn Se-young recorded only 4 losses this year.”
Meanwhile, Ahn Se-young, who had a historic year, will continue to hunt for trophies in the upcoming 2026 season.
Ahn Se-young, who returned to Korea after completing the World Tour Finals, will take a short break and begin the 2026 season by participating in the Malaysia Open (Super 1000) to be held in Kuala Lumpur, Malaysia on January 7 next year.
Photo = Yonhap News
Reporter Kwon Dong-hwan [email protected]
