MILO Fuels Future Badminton Stars at Indonesia’s National Student Sports Week
jakarta, Indonesia – The roar of the crowd, the lightning-fast smashes, and the unwavering determination of young athletes – these were the hallmarks of the national Student Sports Week (POPNAS) XVII 2025, held from November 1st to 10th.And once again, a familiar name in sports nutrition, Nestlé MILO, stepped up to the plate, reaffirming its commitment as the main sponsor for the badminton division. This partnership isn’t just about branding; it’s a strategic investment in the future of Indonesian sports, nurturing talent that could one day grace international courts.
POPNAS XVII 2025 brought together student athletes from all 38 provinces, transforming the event into a vibrant crucible for emerging Indonesian talent. Under the inspiring banner of “Performing for the Country,” MILO’s presence aimed to ignite a passion for sports and encourage these young hopefuls to chase their dreams of global competition.
Alaa Shaaban, Marketing Director of Nestlé MILO Indonesia, emphasized the brand’s dedication to fostering not just athletic prowess, but also character growth. “Young Indonesians are better teachers who can teach life values such as sportsmanship, trust, deterrence and team cooperation,”
Shaaban stated, highlighting the broader impact of sports participation. “Through this event, we are proud to support the Indonesian government’s efforts to achieve a healthier and active Indonesian society and contribute to the all-round development of Indonesian children to reach their best potential.”
This sentiment was echoed by Andri Yansyah, Head of the DKI Jakarta Youth and Sports Office and Chairman of the Board of Directors for POPNAS XVII 2025. He lauded MILO’s continued support,recognizing its crucial role in building a robust sports ecosystem. “This support not only encourages young athletes to participate, but also helps create a sustainable ecosystem of sports development from a young age,”
Yansyah commented. “Synergies like this are important to strengthen the sports foundations of indonesian students, so that more potential seeds grow into outstanding national and even international athletes.”
The competitive spirit was palpable, and the men’s doubles pair from DKI Jakarta, Bobby Claudio and Darrel Fawwaz, emerged as shining examples of dedication and skill, clinching the gold medal. Their journey to the top is a testament to the rigorous training and unwavering focus required at this level.
Bobby Claudio shared his pride in their victory and offered a glimpse into their preparation. “Over the past three months, we have undergone intensive training, ranging from physical training, technique to personnel training,”
he recounted. “We also maintain a healthy diet and rest time so that performance remains optimal and supplements energy needs during training and matches.”
His hopeful plea to MILO underscores the vital role of consistent support for young athletes: “We hope that MILO can continue to support young athletes like us to achieve achievements, both domestically and internationally in the future.”
This isn’t a new chapter for MILO.With over 50 years of presence in Indonesia, the brand has consistently championed sports development through innovative, nutritious products and comprehensive sports strengthening programs. Their impact is far-reaching, having positively influenced over 50 million children across 300 cities and districts in Indonesia.
“Through various sports initiatives for badminton seed tents, we have achieved between prime and middle school students nationally,”
Alaa concluded, underscoring MILO’s deep-rooted commitment to cultivating badminton talent from the grassroots up.
For sports enthusiasts in the U.S., the story of MILO’s involvement in POPNAS XVII 2025 offers a compelling parallel to how brands can foster athletic development. Think of how Gatorade has historically supported collegiate athletics or how Nike has invested in emerging track and field stars. MILO’s approach in Indonesia highlights a similar dedication to building a pipeline of talent,recognizing that sustained support,from nutrition to training infrastructure,is key to unlocking potential.
Further Investigation:
* The “MILO Method”: How does MILO’s approach to sports development compare to successful youth sports programs in the United States? Are there transferable strategies for nutrition, coaching, and athlete welfare?
* Global badminton Pipeline: What are the long-term implications of MILO’s investment for the global badminton landscape? could we see more Indonesian athletes making waves on the international circuit in the coming years?
* Beyond Sponsorship: What other initiatives does MILO undertake to support young athletes beyond financial sponsorship? Understanding the holistic approach could offer valuable insights for other organizations.
The success of athletes like Bobby Claudio and Darrel Fawwaz at POPNAS XVII 2025, powered by the consistent backing of brands like MILO
