Michael Giesinger is a person who rarely pauses.not out of restlessness, but because he wants to move on. New ideas, new projects, new perspectives, the 29-year-old from Hohenems is a real jack-of-all-trades who seemingly effortlessly commutes between the sports hall, lecture hall and marketing job.
answer emails early in the morning, then spend eight hours in the office, go to the shop in the evening, pack packages, adjust marketing plans, drive to the post office. In between,organize a meeting,a newsletter,a tournament. No, Michael Giesinger is not bored. “I probably got that from competitive sports, were I learned to get the most out of it every day,” says Giesinger. The 29-year-old from Hohenems is not one to be satisfied with the status quo. Anyone who knows him knows: he not only does a lot, he also does it well.
Michael Giesinger works as a marketing manager at horntools.
©horntools
Today he works as a marketing manager at horntools, founded the badminton shop “Bash” with a friend and was until recently the communicative backbone of the Vorarlberg Badminton Association. Before that? Two bachelor’s degrees, a master’s degree, student ambassador at the FH Vorarlberg. And that’s just the second half of his story.
It all started in the sports hall
Because it all started in the sports hall with his dad,who took him to badminton. He came to BSV Hohenems at the age of six and played his first international tournaments at the age of eleven. It was clear early on that this was more than just a hobby. He trained in competitive sports at the Dornbirn sports high school and made his debut for Feldkirch in the second Bundesliga at the age of 15. After moving his life to Vienna, he was promoted to the 1st Bundesliga in 2017, a milestone.
Giesinger played badminton as a child.
©Private
And then: Kazan, Russia. European Team Championships. Because Austria’s number one was injured, Giesinger was allowed to compete in the first singles against France, Ukraine and Lithuania. The highlight of his career.However, a stroke of fate in the family led to an abrupt exit from competitive sports.
Profession
Marketing Manager at horntools; Owner of Bash Badminton Shop
Hobbies
Badminton, Politics
During the interview, he showed the jury his self-built seat in the garden using his laptop. “What they remembered was my white socks in sandals,” the 29-year-old remembers with a laugh. A contrast to his other course of study, but typically Giesinger.
He completed both studies with honors. And because that wasn’t enough, he also completed a master’s degree in “International Marketing & Sales” while working and worked at ORF Vorarlberg at the same time. In the middle of his studies, he became a student ambassador, the face of his course at trade fairs, tours and events. He has long since proven that he can play on all stages at the same time.
As a student ambassador, Giesinger was the face of his course.
©Nina Bröll/FHV
Get the most out of it every day
He managed all public relations at the Vorarlberg Badminton Association for six years. Thousands of posts, newsletters, WhatsApp messages, homepage, training camps – Giesinger was the multi-tool in the background. “I was never the most talented,” he says. “But I can work. I can work for things.”
This year Giesinger completed the master’s degree in “International Marketing & Sales” at the Vorarlberg University of Applied Sciences.
He calls this the “competitive sports mindset”: getting the most out of it every day. The time after the loss of his mother also shaped him. “If my studies don’t work out, I’ll lose my livelihood – I was always aware of that,” he remembers.
and yet he retains his humor and his curiosity. Personalities like David Obernosterer and Verena Fastenbauer were important role models for him. the balance? She brings her friend Lena into play. “I was vrey lucky. But I also sought this luck.”
