Paris FC: Influencer Marketing & Brand Building

As in previous matches at Jean-Bouin, Paris FC-Nantes this Friday, October 24 will be sold out (or almost). The effect of curiosity but also the spectacular play proposed by Stéphane Gilli’s players allowed the promoted team to succeed in a first challenge: creating real enthusiasm in their new stadium. As for the partners, the thirty boxes are also full and the lounges are full for each match.

For the moment, the Jean-Bouin stadium has not yet become “the place to be” unlike the “Carré” of the Parc des Princes where people jostle. If a few big bosses or athletes invited by LVMH (owner of Parisien-Aujourd’hui in France) and partners like Adidas have already come to attend Paris FC matches, spectators do not yet meet many known faces.

Aiko Tanaka

Aiko Tanaka is a combat sports journalist and general sports reporter at Archysport. A former competitive judoka who represented Japan at the Asian Games, Aiko brings firsthand athletic experience to her coverage of judo, martial arts, and Olympic sports. Beyond combat sports, Aiko covers breaking sports news, major international events, and the stories that cut across disciplines — from doping scandals to governance issues to the business side of global sport. She is passionate about elevating the profile of underrepresented sports and athletes.

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