Pop Mart’s global sales jumped around 250 percent in the three months to the end of September compared to a year earlier, the BBC reports. Sales outside of China helped drive this growth, with sales in the Americas up more than 1,200 percent, while sales in Europe were up more than 700 percent.
The company’s shares rose more than 5.5 percent in Hong Kong on Wednesday, giving it a stock market value of about $45.5 billion, or nearly a trillion crowns. The company began selling its shares on the Hong Kong Stock Exchange in 2020, with their price rising more than 280 percent since then.
Pop Mart produces dozens of different characters and series – some are their own, some are licensed. The company is known for selling toys in so-called blind boxes, where buyers have no idea what’s inside until they open the toy. This marketing method has been criticized for encouraging gambling-like behavior and compulsive shopping.
However, interest did not wane because of this. Labubu is definitely Pop Mart’s most successful brand. For many, “cool” is a collector’s item. People often wear the mini labuba on their keys, on their mobile phones, in short, they have it as a fashion accessory. Or as an investment.
Parents, prepare thousands
Figures with plush bodies and vinyl faces, for example, are normally sold in the Czech Republic for around two thousand crowns for a single figure from the series. Of course, the value increases with the uniqueness of the edition or even with the missing figure in the collector’s series.
“Toothed Monkeys” come in both large and small sizes. Depending on their uniqueness, their price can range up to tens of thousands of crowns. For example, in June 2025, a 131-centimeter Labubu was sold at an auction in Beijing for 150,000 dollars, or more than three million crowns.
