Hey Koura (opinion by journalist Casanovas – SPORT)
Football appears to be preparing for the biggest transformation in its modern history.
The giant digital platforms, Netflix, Amazon Prime, and Apple TV, decided to enter the world of the round witch, starting a new battle entitled “broadcast rights.”
All eyes are now turning to the Champions League, the most valuable prize that these giants are seeking to snatch.
The idea that Netflix would broadcast football matches was a fantasy years ago, but today it is a rapidly approaching reality.
Amazon is in the race strongly, and Apple not only bought the rights to the American League (MLS) for ten years, but also made Lionel Messi its official ambassador in the world of football. Even Disney entered the game through ESPN with long-term broadcasting experience.
The reason is clear: football is the “chicken that lays the golden egg”, and the fantastic viewing figures, fan passion, and ability to attract new subscribers make it the first target of every platform looking to dominate the global entertainment market.
Today, broadcast rights are no longer just a way to show matches, but rather a huge investment generating billions of dollars.
UEFA is preparing to launch a new Champions League broadcast contract after the 2026/2027 season, amid official interest from Netflix and Amazon, with the hope of raising revenues to more than 4.4 billion euros.
We are facing a digital football revolution, in which technology intersects with passion, and in which entertainment platforms turn into open stadiums… where the goal this time is not to score goals, but to gain subscribers!
