Remco Evenepoel is said to have stopped his collaboration with his media agency SportPlus Media. That reports The Latest News. Striking: according to the newspaper, Evenepoel currently manages its own social media, while Red Bull-BORA-hansgrohe is still looking for a replacement.
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Social media contract terminated
With more than 1.1 million followers on Instagram, Evenepoel is one of the most popular riders in the peloton. Yet he would currently be without a professional social media team. HLN writes that the collaboration with SportPlus Media was recently ended and that Red Bull-BORA-hansgrohe is currently assessing who will take on that role in the future.
For comparison: Tadej Pogacar is the absolute number one on Instagram with 2.5 million followers, followed by Mathieu van der Poel (1.5 million). Wout van Aert, Egan Bernal and Nairo Quintana follow with approximately 1.3 million followers.
One of my biggest dissapointments is how I thought RedBull Bora’s socials will be so awesome since the RedBull arrival, but it is just basic what every other team has.
Or I would even say worse, people there clearly don’t know what they should do.
Like for example this was… https://t.co/iJtT0eJY8e pic.twitter.com/DyryC7XUNb
— Lukáš Ronald Lukács (@lucasaganronald) October 26, 2025
Criticism of short announcement
The media communication of Evenepoel’s new team has been under scrutiny for some time. The announcement of his transfer from Soudal Quick-Step to Red Bull-BORA-hansgrohe was remarkably sober. Apart from a few Red Bull athletes who welcomed Evenepoel, there was no extensive video or statement from the Belgian himself.
That led to criticism from fans, especially given the impact of the transfer. “One could have expected a little more for the most important transition of recent years,” it said on social media. Soudal Quick-Step may also have had a say in what was allowed to appear around the announcement, although this has not been confirmed.
Red Bull is now examining how Evenepoel as a brand will be further positioned. It is expected that the team will soon roll out a new media plan around the Belgian leader – and therefore also appoint a new face to manage his online presence.
