From December 18, 2025 to January 2, 2026, Royal Jaarbeurs will be the setting for the largest indoor pickleball location in Europe. With 16 professional courts and four virtual fields, this temporary sports location offers plenty of space for both recreational and competitive players. Pickleball, a mix of tennis, badminton and table tennis, is the fastest growing racket sport worldwide, is rapidly conquering Europe and has a chance of a place in the Olympic Games. Sport and society come together at the temporary pickleball location in Jaarbeurs. Sport acquires a social dimension through activations with Utrecht sports clubs, Sportfonds Utrecht and social partners such as KWF, the Veterans Institute, the Brain Foundation and the Princess Máxima Center. Herman Mantel, CCO of Koninklijke Jaarbeurs. “After an energetic padel summer last year, we are taking the next step in connecting people through sport with pickleball. This winter experience in Jaarbeurs not only offers space for playing fun, but also for meeting and social involvement.”
More than a sport Jeroen Winters, co-initiator and CTO of Eagledale, supplier of the pop-up pickleball location: “Pickleball is a sport that connects, inspires and, above all, gives a lot of fun.” Co-initiator Martijn van der Ven of OWN Esim: “Pickleball is more than a sport, it is a community. We are proud to contribute as a partner to the largest pop-up pickleball location in Europe, where everyone can get acquainted with this dynamic and, above all, fun sport.” The pop-up pickleball location is an initiative of Jaarbeurs, Eagledale, OWN esim and the Pickleball Federation Europe and is made possible by Majesty International and SKECHERS USA BENELUX, the global market leader in pickleball shoes and clothing.
For more information and reservations, please visit https://www.jaarbeurspickleball.nl/. The courts are open daily from 10 a.m. to 11 p.m. Jaarbeurs is easily accessible by bicycle, public transport, parking options at P4 and P6. First names of Central Park announced, ticket sales start on October 31.
