Sports clothing continues to evolve day by day and another factors are already being taken into account beyond elegance and versatility. And, for the first time, the comments and needs of the athletes themselves are being taken into account.
The English football team West Ham United He has presented his new sponsor for the new equipment for this season that begins: Modibodi, an Australian firm specialized in underwear and swimsuits designed to manage menstruation in a comfortable and hygienic way without the need for tampons or compresses.
The main objective is normalize female intimate health in sport and eliminate the taboos and barriers that many athletes face daily during training and competitions.
The initiative makes Modibodi First menstrual underwear brand to show off in the official clothing of a women’s professional teamplacing West Ham as a pioneer in the incorporation of innovations that prioritize the physical and emotional well -being of athletes.
One of the most significant changes will be the elimination of white shortsreplaced by tones that offer greater tranquility and security to the players during their period. They have opted for garnet, cerúleo blue and black, reinforcing the identity of the club while promoting a message of female inclusion and health.
This apparently simple gesture responds to years of debate about how the sports uniform can generate anxiety in athletes who fear staining your clothes or feeling uncomfortable in full game.
In 2019, The Women’s National Team of England began the debate on the elimination of white pants. To this claim other teams of the League were added, to guarantee the comfort and safety of their own players.
Beyond football, the historical controversy of the ‘All-White’ in the prestigious Wimbledon tournament has always been present. A large number of tennis players expressed their discomfort with the clothing code to always wear white clothes during the matches.
Both parties that have participated in this initiative explain that, in addition to assuming a triumph for the London club and football, they give a message to the world of sport: Female intimate innovation and health can and should go hand in. This advance promises to inspire other institutions to review their equipment and prioritize the integral well -being of athletes.
