Not just sporting results. Bologna FC 1909 e Virtus basketball Economic and social engine for the city are confirmed. This is what emerges from the study carried out by Stageupresearch and active consultancy companies in the sectors of sport, culture and entertainment.
According to data, in the 2024/25 season the activity of the two clubs generated a impact overall economic of 103 million euros on the Metropolitan city of Bolognaconfirming themselves important actors for the economic ecosystem of the Emilian capital.
The contribution of the two clubs
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The figure understands the direct effect (44.6 million deriving from expenses incurred by spectators, fans, tourists and guest teams for tickets, transport, merchandising, catering, overnight stays and tourism), that indirect (linked to the supply chain of suppliers and distributors) e induced (increase in income and consumption).
Bologna contributed for 74.4 millionwhile Virtus engraved for 28.6 million. The study also highlights a national and local tax impact of 22.7 million euros and an employment effect equal to about 1,300 equivalent workers. Overall, the activity of the two clubs represents about the 10% of induced tourist wealth on the Bolognese territory.
«The important impact generated on our city by Bologna FC and Virtus Pallacanestro – said Giovanni Palazzi – The relevance of professional sport as an activator of the Bolognese community from an economic, tourist, communication and social point of view is unequivocal. A goal that is not the result of the case, but of the investments of the properties, the ability of managers, sporting results and above all the passion of citizens».
Virtus looking for European sponsor
The research was presented by the President Giovanni Palazzi during You will dothe business networking review of Confindustria Emiliain collaboration with the associated study LS LexJus Sinacta.
In addition to Palazzi, the CEO of Bologna was attended by the event Claudio fenuccithe general manager of the Bologna Welcome Foundation Patrik Romano and the CEO of Virtus Marco Comellini. The latter reiterated the central role of clubs as a vehicle for promoting the city in Italy and Europe, also updating on the sponsor front:
«Olidata will accompany us in the championship, while for the Euroleague we are still looking for a partner who believes in our planning and give us even wider visibility. We are looking for someone willing to support ourselves in a particularly ambitious path for the next three years».
The study therefore confirms how football and basketball, beyond the field, represent a strategic asset for Bologna capable of attracting Resources, tourism and employmentconsolidating the link between sport and community.
Bologna’s Dynamic Duo: A Deep Dive into the Economic Impact of Bologna FC and Virtus Basketball
To further illustrate the economic contributions of Bologna FC 1909 and Virtus Basketball to the city of Bologna, let’s delve into the numbers with a comparative data table. This data, derived from the Stageup study, provides a clear snapshot of the clubs’ impact, highlighting their meaning beyond the sporting arena.
Impact Comparison: Bologna FC vs. virtus Basketball (2024/25 Season)
| Metric | Bologna FC | Virtus Basketball | Total (Combined) | Percentage (%) |
| ————————————- | ——————- | ———————– | ——————— | ————— |
| Total Economic Impact (Euros) | €74.4 million | €28.6 million | €103 million | 100% |
| Direct Impact (Euros) | [Data needed] | [Data needed] | €44.6 million | 43% |
| National and Local Tax Impact (Euros) | [Data needed] | [Data needed] | €22.7 million | 22% |
| Employment Equivalent | [Data needed] | [Data needed] | ~1,300 workers | N/A |
| Contribution to Tourist Wealth (%) | [Data needed] | [Data needed] | ~10% | 10% |
Data Sources: Stageup Study. Note: Direct Impact data is derived from spending by spectators, fans, tourists and guest teams.
Analysis: The table provides a clear visual representation of the economic contributions of both clubs. While Bologna FC generates a larger overall impact, Virtus basketball still significantly contributes, demonstrating the diverse economic engine driven by the city’s sports sector. The “Total” column provides a holistic view of the combined economic muscle of these sports franchises. This information can be used by investors and other stakeholders to enhance business planning.
SEO-Amiable FAQ Section: Addressing Common Questions
Here’s an FAQ section designed to answer common questions and enhance search visibility by incorporating relevant keywords like “economic impact,” “Bologna FC,” “Virtus Basketball,” “sports economics,” and “tourism.”
Q1: What is the economic impact of Bologna FC and Virtus Basketball on Bologna?
A1: The combined economic impact of Bologna FC and virtus Basketball for the 2024/25 season is a substantial €103 million, significantly boosting the economy of the Metropolitan City of Bologna.This includes direct, indirect, and induced effects, reflecting the multifaceted influence these clubs wield on local businesses and tourism.
Q2: What types of economic impacts do the clubs generate?
A2: The economic impact is multi-faceted.It includes direct effects from spending by fans and visitors, indirect effects through the supply chain, and induced effects resulting from increased income and consumption within the local economy. The study indicates that the clubs’ activities also contribute to tax revenues and job creation.
Q3: How does the economic impact break down between Bologna FC and Virtus Basketball?
A3: While the most recent data shows that Bologna FC generated €74.4 million in economic impact, Virtus Basketball contributed €28.6 million. The overall impact is a total combined value for the city, demonstrating that both clubs are vital for the local economy.
Q4: How many jobs are supported by the activities of these clubs?
A4: The combined activity of Bologna FC and Virtus Basketball supports approximately 1,300 equivalent workers. This demonstrates the significant employment multiplier effect that sports organizations can have on a local economy.
Q5: what role does tourism play in the economic impact?
A5: the two clubs’ activities account for about 10% of the induced tourist wealth in the Bolognese territory. The presence of the teams and the events they host encourages tourism, bringing in revenue from accommodation, catering, transport, and local businesses. The events hosted by the teams encourage peopel to visit the city.
Q6: Where can I learn more about similar studies and the methods used in this report?
A6: Studies on the economic impact of sporting events,like those analyzed in [[1]] and [[2]], often utilize methodologies that examine various factors, from visitor spending to event organization costs. These studies often leverage multipliers to estimate the comprehensive impact. More details on how these estimates work, are available in the publications.
By providing this detailed table and the FAQ section, we enhance this article’s value for readers, improve search engine optimization, and establish a position of authority in the discussion around the economic impact of sports.
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