We would like to report on the financial results for Tochigi Brex Co., Ltd. (President and CEO: Fujimoto Mitsumasa Head Office: Utsunomiya City, Tochigi Prefecture).
In this fiscal year (2024-25 season), in addition to winning the B.LEAGUE East Region and League Championship, we also achieved the BCL Asia 2025 victory. This allowed us to further surpass the previous fiscal year, which saw record growth, and sales and profits to hit record highs.
Although we were faced with a very difficult situation due to difficult events during the season, we were able to achieve these results thanks to the support of our fans, sponsors and all involved who have always had an understanding and support of the club’s activities.
Once again, we would like to express our sincere gratitude.
Overview of financial results for the end of June 2025
(July 2024 to June 2025)
3,195,520,463 yen (Previous year: 2,412,798,708 yen)
*132% compared to previous year
Operating profit
176,726,173 yen (Previous year: 73,907,263 yen)
Net income before tax
177,975,275 yen (Previous year: 72,068,385 yen)
Current net profit
120,005,171 yen (Previous year: 66,969,981 yen)
Overall summary
In the June 2025 period, Tochigi Brex Co., Ltd.’s plan (target) formulation stage, we had the assumption that record-breaking performance growth from the June 2023 to the June 2024 period included a certain amount of short-term external factors, such as the “World Cup effect” and “recovery of demand from the COVID-19 pandemic.” Furthermore, we have set aggressive goals and promoted them, aiming for further growth.
As a result, thanks to the fact that the winner was the winner, we achieved an increase in sales and profits this fiscal year. In both sales, operating income, net income before tax, and net income significantly surpassed the previous fiscal year’s record, which was a record high.
In addition to the high sales of all major categories (sponsored tickets, merchandise, schools, and fan clubs), all achieved record highs, and revenue from B.LEAGUE’s postseason and participation and victory in BCL Asia 2025 (contest participation fees, travel expenses subsidies, prize money, etc.) also contributed to the overall sales increase.
Furthermore, the allocation from B.LEAGUE also increased compared to the previous fiscal year, supporting sales growth.
On the other hand, due to an increase in costs, game operation and labor costs due to increased sales, and a rise in various purchase prices, the cost increased significantly compared to the previous year.
Highlights by category
sponsor
New and large-scale contracts have progressed amid growing recognition and attention.
The uniform sponsorship slot was full, with approximately 990 million yen increasing from the previous fiscal year.
ticket
This marked an increase of approximately 280 million yen from the previous fiscal year, reaching the first mark of 1 billion yen.
The average number of visitors during the regular season increased to 4,838 (4,742 in the previous fiscal year), which also contributed to an increase in paid sales rates and unit customer prices.
Furthermore, due to the team’s good results, the team was able to hold a total of five home matches at the Championship (CS), two quarter finals (QF) and three semi-finals (SF) games (3 total games in the previous term).
Goods
As the number of visitors increased, sales of venues increased, and e-commerce also performed well in proportion to the increase in the number of fans.
As a result, it increased by approximately 150 million yen from the previous fiscal year to approximately 510 million yen.
School Fan Club
Both sales were strong, breaking record highs.
Other (prizes, allocations, etc.)
The increase in revenues from winning the Eastern Region and League Championships at B.LEAGUE, participating and winning the BCL Asia 2025, and the league allocations contributed to overall sales growth.
Regarding allocation fees, a tilt allocation based on viewing-related indicators from the video streaming service Basket LIVE is applied, and the more new subscribers and the more viewed clubs, the higher the return amount.
The significant increase in the indicators at our club has contributed significantly to the increase in allocations.
Sales composition ratio
“Other” includes various prize money, allocations, food and drink, and BREX.EXE-related sales.
Early sales comparison
(Unit: million yen)
Trends in the number of fan club members
Number of entry changes
SNS follower trends
Utsunomiya Brex Philosophy & Vision
idea
A motivated team that is strongly loved
vision
1) A team that leads the Japanese basketball world
② A team that revitalizes and promotes Tochigi prefecture by focusing on local communities
③ Teams that provide extraordinary arena entertainment
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