Emma They radan has given again to speak, But this time outside the track. After a hard elimination in the third round of the US Open before the Kazaja Elena Rybakina (6-1, 6-2), The young British tennis player surprised her followers by announcing a new ‘work’ that has nothing to do with the racket.
Raducanu, 22, became the new Wild brand global ambassador, a British company that manufactures natural and rechargeable deodorants. The announcement came through his official Instagram account, where he shared a promotional video in which he appears playing tennis while applying the product.
“The great triumphs begin with small changes … That’s why I associated with Wild to become his first global brand ambassador. This is Wild “Raducanu wrote in the publication, accompanied by a smile and a touch of deodorant under his arm. He also revealed his favorite fragrance, which is coconut and vanilla. The collaboration between Raducanu and Wild has generated a flood of positive reactions by fans. In a matter of hours, the publication accumulated thousands of ‘Like’
Raducanu greets the rival in the network.
It is no accident that Raducanu has been chosen for this alliance. Despite its sports high. Wild, meanwhile, is in full international expansion. With its proposal of ecological, rechargeable and original fragrances, the brand seeks to position itself as a leader among sustainable personal care products. The arrival of Raducanu to the team as its first global ambassador represents a key step in that path.
An own brand
With this new agreement, Emma Raducanu adds another high profile sponsorship to her already impressive commercial portfolio. The British has been the image of Nike, Porsche, Dior, Tiffany & Co., British Airways, Evian and many other luxury and lifestyle brands. According to Jeffbet’s analysis and Forbes reports, in 2024 Raducanu won more than 10 million euros In advertising agreements, a figure that contrasts strongly with the million that achieved on the court in yield awards.
This makes it one of the best paid tennis players outside the circuit, And a clear example of the power that sports figures have in the global consumer market, even when sports results do not accompany them at all.
