The name of Fenix Entertainment It already sounds strongly in the Spanish leisure ecosystem and aspires to do so in Zaragoza. The group, with four decades of experience and presence in Argentina, Latin America and EuropeNegotiate one Joint society With the current managers of the Zaragoza attraction parkin his interest in obtaining the tender for the management of the urban park of the city of Zaragoza. This would be his First operational experience of parks in Spain.
As he has learned Today Aragonlas Participations From the new alliance to manage the future park They are not closed yetbut everything points to a majority of Argentine capital in the management company over the next few years.
What is Fenix Entertainment
Fenix Entertainment is a global conglomerate specialized in entertainment and shows, thematic parks and audiovisual experiencescon offices in eight countries. The company produces More than 100 events a year and exceeds Five million tickets sold by exercise. His footprint on live shows includes tours and recitals with Shakira, Ricky Martin, Romeo Santos, Ricardo Arjona, Los Rolling Stones, Luciano Pavarotti, Rod Stewart o Roger Waters.
The Presentation of the Circus of the Sun and top -level sporting events such as Exhibition match between Rafael Nadal and Roger Federer. In summary: they are a business giant of the show and entertainment.
In the business parks and experiencesFenix manages in Argentina the Coast Park (Tigre), one of the most popular attraction complexes in the country; AquafanAquatic Park in Buenos Aires; and the Ecoparque Buenos Aires (former zoo), located as a Environmental Education and Conservation Space. The arrival in Zaragoza supposes export to a key site of the Ebro valley environment that is pending to renew and aspire to be a park adapted to the 21st century.
The Fenix Entertainment group has already proved its muscle in Spain in the field of macroconciertos: organized the Luis Miguel Tour in it Santiago Bernabéu in July 2024a production milestone and ticketing which reinforced its position as an operator of great enclosures in Europe.
Who is Marcelo Figoli?
In front of Fenix is Marcello Figures, Owner of Burgos CF —Club that competes in Second Division next to Real Zaragoza– And one of the most influential promoters of Latin America. His strategy It has been based on Integrate production, promotion and distribution of contentcombining musical tours, enclosure management, immersive experiences and, more recently, Sports assets and presence in media.
In addition to his role in Fenix, Figoli presides Alpha MediaArgentine journalistic group owner of Radio Rivadavia (AM 630) “One of the broadcasters with the highest audience in the country,” The one 103.1, the 990, FM Blue 100.7, Cologne Am 550, Rock & Pop 95.9 and the agency Argentine News (NA). That media support and marketing multiplies the scope of entertainment projects and partly explains the commercial traction capacity of the group.
Recognized by industry as a “Entertainment tsar” In Argentina, Figoli has built a Diversified portfolio that goes from the stadiums to the parks, and of the tours sold out to sports brand management. His leadership has been decisive for the regional expansion of FENIX and his global projectionwith Spain as one of the short -term objective markets.
Why Zaragoza is on the radar
Fenix’s possible entry into the management of Zaragoza attraction park fits with a road map that seeks consolidate stable presence in Europe and capitalize synergies With the business of large events. For the Aragonese square, the arrival of an international operator with expertise in parks y programming capacity It could translate into More investment, Offer renewalagreements with brands and artists and a Jump in promotion exterior of destiny.
From the corporate side, the joint venture with the Current managers -Morte -family – Provides one Operational continuity and with knowledge of the local market, while Fenix would add Scalabilityglobal agreements with sponsors y know-how in High influx operations.
He September 30 It will be key: the hiring table will officially announce the composition of the only offer presented with the Morte family and the Fenix Entertainment Group of Marcelo Figoli. Everything points to what The Morte family will remain linked to the enclosure, but in alliance with a large company of the sector that will assume the leadership of the new project.
