Thank you for your continued support of Levanga Hokkaido.
We have just announced the 15th financial results for Levanga Hokkaido Co., Ltd., so we would like to report as follows.
This year marked a turning point in the 15th financial year of the B League, which marked the 9th year of the B League, with the decision to enter the B.LEAGUE PREMIER, and the club has raised its value to the next stage, and the average number of visitors has also reached a record high since the club was founded.
The first official basketball game in Japan at Escon Field HOKKAIDO, achieved the historic achievement of achieving over 19,000 attendees, and was an innovative challenge to open up new possibilities for basketball, and was a symbol of the club’s planning, management and communication skills, and was awarded the “Kokoro, Tagiru.” Award at B.LEAGUE AWARD in the 2024-25 season.
In particular, the number of visitors was 116.8% compared to last year, an average of 5,378 customers who were the first to start the club were able to come. Regarding other sales, we were able to achieve the highest ever sales in terms of business pillars such as operating income and box office revenue, and business revenue such as FC and MD, which are accompanied by our company, was a factor that allowed us to achieve significantly exceeded our targets.
As for the ultimate profit, we were unable to reach the target figures, but since the establishment of B.LEAGUE, we have achieved profitability for the nine consecutive terms, and we would like to thank everyone for their support. Although it was a tough record, we believe that this is the result of our efforts being made by all our team and staff with a sense of mission.
In addition, regarding the CSR activity “LEVANGA ACTION”, the number of donated balls exceeded 3,500, has also achieved the establishment of an outdoor basketball court, which has been a long-cherished wish since its founding.
Unfortunately, the team was unable to advance to the CS, but for the first time in three seasons, they had a winning percentage of over 30%, and they fought a new season with a sense of potential.
As a club continue to work hard to create a venue that everyone can enjoy and achieve their goals, we look forward to your continued support of Levanga Hokkaido in the future.
September 24, 2025
Levanga Co., Ltd. Hokkaido
Yokota Yo, CEO and Vice President
Financial results overview
Achieved a profitable 9 consecutive term
Sales：1,545,191,028 yen (107% year-on-year)
Operating profit: 12,290,716 yen (113% year-on-year)
Current net profit: 9,314,316 yen (191% year-on-year) *All notified excluding tax
Sales trends
2024-25 Season Number of attendees
Total number of visitors: 161,342
Average number of entrants ： 5,378
Escon Field Hokkaido achieved the highest number of spectators in the B League in history: 19,462!
B.LEAGUE AWARD SHOW 2024-25 “Hikari, Tagiru. Award”
There was no significant change in the gender composition ratio compared to the 2023-24 season.
(Male visitors: 43.2%, female visitors: 55.4%))
In terms of age composition, the number of visitors increased across all ages. In particular, active ball donations and school visits have led to an increase in the composition of the Young Family (ages 23-29) (129% compared to last year), leading to an increase in the number of visitors.
Sales composition ratio
Advertising fee income
Sales: 728,780,424 yen (110% year-on-year)
– In the first half of the year, there was support from Sakurai Ryota’s retirement match, and despite the lack of expected sponsorship in the spot, the 110% increase was the increase in existing sales within the areas of partner companies that have been accumulated, and the positive topic of entry into B.PREMIER regarding new sales, and the company acquired new partners through new discoveries rather than large-scale sponsorship, reaching an all-time high for operating income.
Box office revenue
Sales: 325,855,787 yen (116% year-on-year)
– Box office revenue for the 2024-25 season was 325,855,787 yen (116% year-on-year). The background to this is the fact that the event was held at Escon Field in Hokkaido, and the number of people who had ever attracted 19,462 people, as well as the ability to make a potential customer stand out, digital measures using official LINE and social media, and developing new people through local activities such as local government events and school visits. Furthermore, by ingenuity in the production and game progression, the value of the viewing experience was increased, and the average customer price increased as the purchase of goods and food and drinks was promoted, which also contributed to an increase in revenue. Due to these complex measures, the average number of visitors was 5,378 (116% year-on-year), a record high, marking a result that far exceeded the B.PREMIER entry standards.
Goods income
Sales: 80,906,282 yen (124% year-on-year)
・The reason behind the increase in merchandise revenue for the 2024-25 season is the first factor in the expansion of venue sales due to a large increase in the number of visitors. In addition, the introduction of player collaboration products and season-only items has continuously stimulated the fans’ desire to purchase. In particular, the highly designed apparel and accessories that are conscious of young people and new fans have been well received. Furthermore, we have introduced a system that speeds up capsule toys and small lot projects, allowing us to enjoy new products at all times, and improved purchasing experiences, including expanding sales booths and thorough cashless support, which has also helped us increase sales. This product planning and sales environment has supported the significant growth in merchandise revenue without relying on one-off events such as retirement matches.
Fan club income
Sales: 33,808,680 yen (149% year-on-year)
-The significant increase in the number of fan club members during the 2024-25 season was largely due to the strengthening of membership ties linked to the viewing experience. With booths being held at match venues, staff members actively guided, and the smooth introduction of cashless memberships, a system has been established that allows you to join immediately after watching the game. It was also effective that the continued appeal for membership on official LINE and social media allowed us to reach a wide range of people who had not attended the games. Furthermore, the enrichment of benefits (limited merchandise, advance sales, and member-only events) stimulated fan psychology, increasing member satisfaction and supporting new memberships. These measures combined led to the incorporation of not only the traditional “avid core group” but also new fans and young families, and ultimately achieved the largest number of members ever, at 5,850.
Academy income
Sales: 95,112,444 yen (115% year-on-year)
Basketball Academy: 80,320,924 yen (115% year-on-year)
Cheer Academy: 14,791,520 yen (118% year-on-year)
-The main factor is that the growing popularity of domestic basketball (the effects of the Olympics, World Cup and the Japanese national team) has led to an even stronger demand for basketball among children, but by expanding the capacity of existing school buildings and actively opening new school buildings, the company has expanded its support.
In addition, we have held many short-term clinics, trial sessions, and local events, and strengthened our ties by “experience first and then join.” In particular, conscious interaction with the youth generation and contact with top team players has led to increased trust and security not only from the children themselves but also from the parents.
Furthermore, it also has a synergistic effect with cheer academies and youth, and is characterized by the fact that it can incorporate children of a wide range of ages and orientations. The positioning of basketball as a growth environment that is more than just “learning” and the idea of gimmicks that could portray dreams and future visions supported the academy’s significant growth.
Youth Clinic Income
Sales: 39,259,619 yen (157% year-on-year)
– The stable performance and increased awareness of the U18 teams led to increased trust from sponsors and local communities, and increased opportunities for collaboration and interaction with lower categories such as the U12 and U15, creating a sense of unity between generations and enhanced the appeal of the youth as a whole.
Furthermore, the opportunity to meet the top team through practice and other means not only increased the motivation of the players themselves, but also directly led to the understanding and support of parents and the local community. And Naito Yoyu’s symbolic achievement of a professional contract in the U22 slot gave current youth students the hope that they could become professionals from here, leading to an increase in the number of people who wish to join.
Event income
Sales: 26,380,026 yen (58% year-on-year)
-The previous year saw a decrease from the previous year due to the retirement match being held, but the number of requests for various events and clinic businesses was increased more than the previous year, allowing us to increase the number of events they had to hold.
Food and drink income
Sales: 132,907,240 yen (85% year-on-year)
-Revenues fell as we left the kitchen car business in August 2024, but sales at department store events nationwide increased significantly to 142% from the previous year.
Other income
Sales: 82,180,526 yen (77% year-on-year)
-We have recorded an allocation and incentives from B.LEAGUE of approximately 58 million yen.
– We have recorded approximately 18.7 million yen in e-sports income.
・In addition, we have recorded vision rental fees and support donations.
-The previous year’s fees for holding the Japan national team match and adjustments to accounting expenses have decreased from the previous year.
The situation at the time of financial results announcement
