The Juventus manager participated in a three -day lessons on the leadership of Professor Anita Elberso in collaboration with the ECA
You never stop learning. Even over 50 years and a few months later from having taken over the management of all the main Juventus sectors. With a post on X in recent days, the Juventus DG Damien Comolli made it known that he had participated in a three -day lessons in the temple of the business school of the University of Harvard, in the Metropolitan area of Boston. It was the first part of a “Executive Leadership” program launched by the ECA (the association of European football clubs) a year ago and reserved for the main football managers.
Comolli ad Harvard, the course
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Born from the collaboration between L’Eca and Professor Anita Elberso, the program faces the specific challenges of the leadership in football, drawing ideas also from the other sectors of sport and entertainment. Comolli and the other participants, from 4 to 6 September last, had the opportunity to deal with the cases of study of the teacher. Elbersi, in fact, has been dealing with sports business for almost 20 years: after studying the commercial success of Lebron James, in 2009, over the years he has dealt with analyzing club models such as PSG, Ajax, Barcelona, Manchester United by Sir Alex Ferguson or Real Madrid, of F1 stables such as Mercedes, of sportsmen such as Beckham or Salah and Legi like the NFL. American, up to the case on the Milan of the Redbird management which, last winter, had had a great media echo in Italy. And so, on the Harvard Business School desks to follow the professor’s lessons, over the years have been illustrious sportsmen: the forerunner has been Gerard Piqué, since the times when he was still a professional footballer, followed among others from Dani Alves, Kakà, Edwin Van der Sar, Oliver Kahn, the hockelato on ice on Pk Subban, Lindsey Vonn and Michaela Schiffrin and the former NBA Stella Dwyane Wade.
what is Executive Leadership
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The course attended by Damien Comolli, from the total fee of about 10 thousand euros, will now foresee 5 virtual lessons and another two days, in March 2026, in a European city to be defined, in which Professor Anita Elbersi will focus on practical learning and on the application of leadership. “We are confident that the program will allow participants to become even more effective leader, guiding innovation in their organizations and in the entire football ecosystem,” said the teacher a year ago at the time of the official presentation of the partnership. Comolli, who has responsibilities on Juve, from the marketing market, from relations with football institutions to sponsors, has not finished learning.
