In the summer months, Center Parcs recorded an average occupancy of 93 percent in its German holiday parks, which means an increase by two percentage points compared to the previous year. The modernization of the accommodations and a changed travel behavior of the Germans are mentioned as reasons for the high demand.
Changed travel behavior as a factor
According to the news situation, travelers increasingly prefer destinations with moderate climate. This trend, which is known as “CoolCation”, means that countries like Germany, the Netherlands or Scandinavia are increasingly in demand. In particular, families with children and older travelers decide more for cooler holiday destinations, according to a report by the “Vacation Guru” web portal, to avoid increasing temperatures in large parts of Europe.
Strong demand in Germany and a successful start in Denmark
During the main holiday from mid -July to the end of August, the German Center Parcs achieved an average occupancy of 93 percent. The Hochsauerland Park achieved particularly high values with 95 percent and the Park Eifel with 94 percent.
In addition, 2025 marks the market entry of Center Parcs in Scandinavia with the opening of the Center Parcs Nordborg Resort in Denmark on June 20. This new holiday park reached an occupancy rate of 92 percent in August. The average length of stay was 6.75 days.
Frank Daemen, Managing Director of Center Parcs Germany, commented on the development: “This is an extraordinary success in a new market with a new product.” He added: “Our record results once again show that our concept of vacation surrounded by nature offers exactly what modern families are looking for.”
According to Daemen, the positive booking figures continue for the autumn months.
