“I find that what operators do is not going. The real debate was hard but it is necessary to push to promote Dazn and bring the supporters to the subscriptions at 20 euros from Dazn …“, He said immediately.
Recall that club leaders, via the Pro League, directly affect the money put on the table for TV rights, and therefore here that of Dazn.
“It’s over this time with hundreds of millions that pile up in the boxes”
And Dazn wants to make this investment profitable by reselling the European and Belgian championships to telecom operators (except the Premier League and the Bundesliga already acquired by them), for broadcasting on classic TV channels.
But at the discharge of operators, including Proximus owned by the Belgian State, one could estimate that it is “good management” not to buy all the European championships in Dazn and want to buy “only” the pro or the Belgian League challenger, which Dazn refuses. And this while proximus management has been criticized in the past, by Georges-Louis Bouchez himself.
Great novelty for the Croky Cup: Dazn achieves a new coup at the expense of RTL!
“I do not castigate Proximus, the operator makes an industrial choice “replies that the liberal. “”But we must support Dazn “. And he reiterates the idea that operators get along to refuse everything with Dazn, although this “association” is illegal. “”Of course they get along. He’s a cartel. The best evidence is that they bought the Rights of the Premier League together and refuse Dazn’s offer together. You have to Bypass them (Go around, editor’s note), “he asserts.
“To support Dazn is to support Belgian football.“
And faced with unhappy supporters, he estimates that the offer at 20 euros per month of Dazn is correct. “”What I say to the supporters is that without Dazn, Belgian football will have serious problems. Telenet, Proximus, etc., put 40 or 50 million in the past. It mounted at 103 million (When obtaining rights by Eleven in 2020, editor’s note). There, we are below 90 million. If you want teams that perform and show, you need income “he says. “”Supporting Dazn is supporting Belgian football“, he said again.”Football economy cannot work at all free. We need TV rights to finance clubs“, term–t.
The end of a world?
For Pierre Maes, expert in TV rights of sport, “What Boucz is said to be right. And Dazn is in his right“But he nuances quickly:”These are quite expensive rights. And the platform cannot resell them. Let us remember that Dazn acts like an agency, an intermediary, and it is not because he has a ‘chain’ that it changes something“, He says, criticism.
“If you sign at 84 million, without chatting with them before, you take a huge risk!“
“At least 80 % of Dazn’s revenues came from telecom operators. If you sign at 84 million, without chatting with them before, you take a huge risk! And the situation has changed a lot in 5 years! The telecom operators had been a little fucked by Eleven at the time, and there they swore that it would not happen to them!“He says.
Why an agreement between Dazn and Telcos is both far away and close to succeeding: here is the point that makes discussions block
“And this when the situation has changed : Sport is no longer a priority. 5G and fiber are, and it costs a bridge. Without forgetting the International International Investments of Proximus. DAZN Messen the market and the State in which operators are. We can understand that the pro League blows in the direction of Dazn, because otherwise they will see the platform knocking on their door to come and lower the price, if they do not arrive at any deal with telecom operators “he says.
“The telecom operators had been a little fucked by Eleven at the time, and there they swore that it would not happen to them!“
“But talking about cartel and complaining about it is laughing. Here, it is the League and Dazn who have the monopoly. Competition between operators to acquire the rights of sport has largely dropped in all European countries. It was over this time with hundreds of millions that pile up in the boxes. So I understand the League and what Bouchez says, but the leagues must get used to what rights decrease, even that there is no more, as in France“He says.
“It does not finance clubs, it is above all used to pay the players, these TV rights. It gives a little more means at the time of the transfer window. And between 40 million or 100 million, I don’t think it has a direct impact on the quality of players“, term–t.
