Foreign trade quality flash shows a new look
The event focuses on displaying Xiamen fashion consumer goods to help enterprises explore the market
Foreign trade products debuted at the airport.
Xiamen Evening News (Text/Reporter Wu Jiatu/Reporter Chen Jiaxin) Yesterday morning, the “Foreign Trade Excellent Products Enjoy Ludao” Xiamen Foreign Trade Excellent Products Enterprise Joint Exhibition was held at Terminal T4 of Xiamen Gaoqi International Airport. The event focused on displaying the high-quality brand style of Xiamen’s fashion consumer goods fields such as smart kitchen and bathroom, sports equipment, outdoor travel, and coffee utensils, and shaping the image of “Xiamen Excellent Products”.
At the event site, outdoor camping equipment, carbon fiber bicycles, badminton rackets, pet travel bags, suitcases, coffee utensils and other famous products produced by Xiamen companies, forming a high-value flash zone. Among them, a road bicycle attracted attention. “The vehicle weighs about 7.2 kilograms, and it can be hooked with one finger for adults!” Zeng Peng, production manager of Xiamen Yinbes Sports Goods Co., Ltd., introduced.
Yinbeis focuses on the research and development and manufacturing of carbon fiber road vehicles, and has formed diversified sales channels such as cross-border e-commerce, domestic e-commerce, and overseas agents. It has nearly 100 domestic brand stores and more than 2,000 global distributors, realizing the “two legs walking” of domestic and foreign trade. “This year, we focus on developing Southeast Asian markets, hoping to catch the “fast” and “free ride” of government activities to achieve this goal and further increase the awareness of brands and products.” Zeng Peng said.
Xiamen Taimo Technology Co., Ltd. provides the coffee ground from its own coffee utensils for passengers to taste. Taimo is a professional domestic original coffee utensil brand integrating R&D, design, production and sales. Its products cover hand-cranked bean grinders, coffee hand-making pots, coffee electronic scales, filter cups, electric bean grinders, etc. More than 70% are sold to the international market. Among them, the sculptor series electric bean grinders have sales of about 10,000 units in the international market every year. “We want to form ‘cross-circle’ communication through the international window of the airport on the basis of cross-border, so that more industry companies can understand Taimo.” said Qiu Xuebin, the company’s head.
It is reported that the Municipal Bureau of Commerce takes the lead in collaborating with relevant departments to promote the development of the coffee industry, strives to create a unique coffee city brand, actively cultivates integrated business formats such as “coffee + culture and tourism”, and fully promotes Xiamen to build a fine coffee capital with international influence. The inclusion of the two coffee brands “Tymo” and “Yinfu” in this joint exhibition is a specific measure to implement the work deployment of the Xiamen Municipal Party Committee and Municipal Government to create a coffee characteristic industry.
In addition, the departure corridor and bridge area of T4 Terminal 4 of Gaoqi Airport have also been arranged to bring together the brand image of 12 growth-oriented foreign trade companies to help companies develop the market.
A relevant person in charge of the Municipal Bureau of Commerce said that this event is an important measure for the Municipal Bureau of Commerce to implement the deepening of the integrated development of domestic and foreign trade in 2025, and it is also a concrete practice of increasing the publicity of foreign trade quality products and helping enterprises expand market channels.
Xiamen’s Trade Change: A Deep Dive into Quality and Innovation
Table of Contents
This report delves deeper into the “Foreign Trade Excellent Products Enjoy Ludao” exhibition, providing a comprehensive analysis of the event and its meaning for Xiamen’s economic landscape. We aim to enhance reader understanding and engage with the key data points, comparisons, and insights.
Key Product Showcase: Data and Analysis
| Product Category | Company | Key Features | Market Focus | Sales Strategy | unique Insight |
|—————————|————————|———————————————————————————————————-|————————–|————————————————-|—————————————————————————————————————-|
| Carbon Fiber Road Bicycle | Yinbes Sports | Lightweight (7.2 kg), High-Performance Design | Southeast Asia | Cross-border e-commerce, domestic e-commerce, and agents | Utilizing government initiatives to boost brand awareness and market penetration in strategic Southeast Asian markets.|
| Coffee Utensils | Xiamen Taimo Technology | R&D, Design, Production & Sales, diverse product range (grinders, pots, scales), international sales focus | International (70%+) | Cross-circle promotion via airport, Cross-border | Capturing the important annual sales of the “Sculptor Series” of electric bean grinders in the international market. |
| Outdoor Camping Equipment | (Various xiamen Firms) | High-value flash zone, attracting attention | domestic & foreign | Brand Image Promotion | Promote the innovative products of brands. |
| Badminton Rackets | (Various Xiamen Firms) | High-value flash zone, attracting attention | Domestic & Foreign | Brand Image Promotion | Promote the innovative products of brands. |
The exhibition underscores the Municipal Bureau of Commerce’s commitment to bolstering foreign trade and aiding businesses in expanding their global footprint.The inclusion of both coffee brands, “Tymo” and “Yinfu,” in this event signifies the city’s dedication to establishing a distinct coffee brand with international regard, which is crucial for fostering economic resilience and drawing in international recognition [[3]]. The event’s strategic allocation and the concentration of the brand’s image contribute to achieving the comprehensive targets. This illustrates the commitment to the integrated progress of domestic and international trade in 2025.
Frequently Asked Questions (FAQ)
Q: What is the primary objective of the “Foreign Trade Excellent Products Enjoy Ludao” event?
A: The event aims to showcase high-quality Xiamen-made fashion consumer goods, including smart kitchen and bathroom, sports equipment, and coffee utensils, to enhance brand visibility and help local businesses explore and penetrate international markets. It is a practical response to foster foreign trade and improve channels for businesses [[1]].
Q: Which product categories were prominently featured at the exhibition?
A: The exhibition showcased a range of products including: carbon fiber road bicycles, outdoor camping equipment, badminton rackets, pet travel bags, suitcases, and coffee utensils.
Q: how are Xiamen companies like Yinbes Sports expanding their market reach?
A: Yinbes Sports utilizes a multi-channel strategy, including cross-border e-commerce, domestic e-commerce, and overseas agents. They are also focusing on Southeast Asian markets and leveraging government initiatives to amplify brand promotion and market penetration. They’ve also integrated both domestic and foreign trade [[2]].
Q: What is the significance of Xiamen’s efforts in the coffee industry?
A: The Municipal bureau of Commerce is actively involved in fostering integrated business formats for the coffee industry, intending to form a unique coffee city brand to strengthen Xiamen’s international profile, and to promote tourism centered around coffee.
Q: How is the event contributing to the integrated development of domestic and foreign trade?
A: This event is a crucial step in the initiative of Xiamen to implement the integrated development of domestic and overseas trade. It is an effort in enhancing the promotion of export quality products. Also to help businesses expand market channels.
