Original title: “Sports + Culture and Tourism” innovative hosting of Sichuan, Gan, Qing, Chongqing “Lianbao Yeze Cup” basketball game ended
On the evening of August 28, with the final whistle of the last championship challenge, the 2025 Sichuan “Hundred Cities, Thousand Villages (Communities)” National Fitness Series and the 4th “Lianbao Yeze Cup” Sichuan-Gansu Qingyu Basketball Star Invitational Tournament closed in Aba County.
In the final, Hongyuan County team defeated the strong team and successfully won the championship of this event.
Competition scene. Photo provided by Aba County Culture, Radio, Television, Sports and Tourism Bureau
This event lasted 8 days and brought together 13 professional teams from 12 regions in 4 provinces (cities) including Sichuan, Gansu, Qinghai and Chongqing to participate. Through the innovative model of “sports + tourism + culture”, competitive sports are organically combined with ethnic culture and regional tourism.
This event specially incorporates elements such as Tibetan singing and dancing performances, bilingual commentary, and greatly enriches the cultural connotation of the event. And through the online and offline publicity method, the influence of the event spreads across the country, with a total of more than one million viewers.
“The event has effectively driven the development of local tourism, catering, accommodation and other related industries, and achieved the expected goal of “holding one game and building a city”. “A relevant person in charge of the Aba County Culture, Radio, Television, Sports and Tourism Bureau said.
Leading with the event, Aba County will also hold the 2025 Zhachong Cultural Tourism Season from September 5 to 10, and launch more than ten activities including investment promotion, folk sports meeting, live carnival, and barley harvest festival. (Chuanguan News reporter Chen Yu and Xue Jian)
(Editors: Zhang Huawei, Xue Yujian)
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