The NFL season 2025 begins on September 4 with the game of defending champion Philadelphia Eagles against the Dallas Cowboys. This is not just football for investors – it is a financial playbook.
The NFL has the largest proportion of the US sports betting volume, and with 38 states that now legalize any form of sports betting, the start of the season marks an increase in user accommodation, betting activities and platform income.
Sports betting providers recorded an increase in app downloads, active users and betting income in the first few weeks. The best time is now to position yourself in this sector.
Below you will find two top sports betting shares that are ready to benefit from the NFL frenzy.
DraftKings Inc 
Dkng
Draftkings is the second largest online sports betting provider in the USA and has a market share of around 25 %.
With branches in 25 states and Washington, DC, it is a purely digital game – no distractions on site, only scalable technology and aggressive user acquisition.
In 2024 alone, the company gained 3 million active users, which is proof of its marketing strength and product loyalty. At the beginning of the NFL season, DKNG usually recorded an increase in betting volume, especially with large matchups and fantasy competitions.
Financially, the company is facing a turn. The growth of sales was robust and the EBITDA margins improve. In 2025, Draftkings plans to introduce a tax surcharge in high tax states to protect profitability.
This could easily reduce the market share, but signals a shift towards sustainable yields. The analysts remain optimistic and refer to the dominant brand, the growing casino offer and the potential for international growth.
Wall Street currently has a consensus rating from “Overweight” for DKGN shares with an average price target that provides for upward potential to around $ 55. For investors who want to participate in the NFL competition, the Draftkings share is a leader.
Flutter Entertainment Plc 
FLOOD
Flutter Entertainment, the parent company of Fanduel, is the undisputed market leader in online sports bets in the USA with a market share of 48 %.
Fanduel’s dominance is particularly pronounced during the NFL season when the intuitive user interface, the aggressive advertising campaigns and parlays attract millions of betting in the same game.
Fanduel works in 24 states and often the first app that is downloaded by new users, which offers flutter a powerful funnel for customer acquisition.
Beyond the United States, the global presence of flutter contributes to resistance. The company is a leader in Great Britain and Ireland, and its Australian brand Sportsbet holds a market share of 45 %. This geographical diversification buffers regulatory shocks and seasonal break -ins.
Flutter’s reinvestment strategy – to put profits in marketing and technology – has paid off with steady sales growth. At the beginning of the NFL season, you can assume that Fanduel will dominate the headlines and the betting volume.
The Wall Street is currently classifying the flood share with “overweight”. For investors, the flutter share offers both size and stability, which makes it a convincing choice for the increase in sports betting.
