The economic and television model revolution operated by Ligue 1 will necessarily change the consumption habits of viewers. A press conference is scheduled for July 10 to present the system in detail. In the meantime, this is what we know.
What distribution of matches?
For once, no change. The programming has not moved. Eight out of nine games will be available on the League channel, from Friday evening to Sunday evening. Including the ten largest posters of the season.
BeIN Sports keeps its side – for another year – his Saturday meeting at 5 p.m. This is generally the second most attractive poster of the weekend. At the end of the season, PSG often played on this niche, due to the posters of the Champions League the week. Let us also remember that Bein diffuses the entirety of Ligue 2.
This lack of exclusivity is one of the main thorns in the foot of the LFP. To give attractiveness to its product, a magazine will be broadcast in clear every Sunday evening. The schedule (before or after the 9 p.m. match?) Was not specified.
How to subscribe and at what price?
On the bein side, nothing changes. Two solutions: either a unique access to the group’s sporting content for 15 euros per month without obligation, or an offer coupled with Canal + for 35 euros.
It is more or less the same for the Ligue 1 channel – which is still looking for a little name. It will not be distributed by a single platform. This option required an agreement with a strong actor, like Canal +. In the absence of compromise with clubs around an exclusivity bonus, this channel will seek to be accessible on the maximum of possible channels: Internet operators (Orange, SFR, Bouygues, Free), connected TVs, game consoles, but also platforms like Prime Video, Dazn. Accords on a case -by -case basis must be found in the coming days. Canal +, always angry with or without labrune with controllers, should not be part of it.
In any case, the launch offer was set at 14.99 euros per month. Basically, following the adventures of Pogba in Monaco, Giroud in Lille or PSG will therefore cost at least 30 euros per month.
Those under 26 may have the right to promote less than ten euros. An increasingly widespread price practice. Dazn did it last January. According to the LFP, 18 % of championship lovers are aged 16 to 24, a target clientele of around 1.8 million people.
What to expect on the screen?
The TV transfer window is in full swing, and some of journalists and consultants are watching closely the L1 channel project. Certain known faces of the time Prime Video or Dazn were approached, just like others from Canal + or M 6.
According to several sources, the commentator Xavier Domergue should participate while remaining on M 6. Samir Nasri, star consultant of Canal + for European evenings, was also courted, reports the team.
The choice of men will also depend on the identity of the production company chosen internally. The competition rages between 21 production from the group L’Équipe and Mediawan.
