LG Electronics sponsors the professional football team in Tennessee, the core producer of home appliances in the United States, and communicates with the local community.
LG Electronics announced on August 8 (local time) that it has signed a contract to extend the official sponsorship of Tennessee Titans, the American professional football league (NFL) team, which was connected to Nashville, Tennessee.
The commemorative event was held at the Titans Training Center on the day by major officials such as the head of the North American region and the vice president of the North American subsidiary (vice president) and Dan Wol -ri Titan COO (Chief Operating Officer).
Participants had time to communicate with field employees at LG Electronics Tennessee plant after signing a sponsorship agreement. The event was attended by Mayor Montgomery County and Mayor Cho Pitts Clarksville.
LG Electronics Tennessee’s field staff and Titan players shouted LG Electronics’ brand slogan ‘Life’s Good’ and Titan’s cheering relief ‘Titan Up’.
LG Electronics plans to further strengthen local community programs such as Titan’s athletes and local economy revitalization activities and home appliance donation campaigns.
Earlier, LG Electronics has officially sponsored Tennessee Titans for three years since 2021. In addition to brand advertisements through the Titan’s home stadium billboard, the company held a clothing recycling campaign with players and local residents. For low -income students, we have also conducted various social contribution activities to communicate with the local community, such as donating one -body laundry dryer ‘Wash Tower’ to elementary schools in Tennessee.
LG Electronics established a washing machine factory in Tennessee at the end of 2018 and made a special relationship with Tennessee. LG Electronics Tennessee is a world -class intelligent autonomous factory that combines advanced manufacturing technology, such as introducing digital technologies such as artificial intelligence (AI), big data, and IoT (IoT) and automating processes using robots.
In addition, LG Electronics has been concentrating on manufacturing know -how over 60 years, leading the manufacturing innovation in the home appliance sector and responding to changes in demand in the North American market.
The LG Electronics Tennessee plant was selected as the World Economic Forum (WEF) ‘Lighthouse Factory’ last year and was recognized for its manufacturing competitiveness as a smart factory. LG Electronics continues to add production lines of Tennessee plant and create new jobs to contribute to the development of the community.
Chung said, “LG Electronics is a representative company in the United States, and will continue to expand its position as a premium brand in the US market with sincerity with the sincerity of the local professional football league team Titans.” By Park Soon -won, reporter [email protected]
