Ahn Se -young (23, Samsung Life), ‘Shuttlecock Empress’, has signed a personal sponsorship with the national team main sponsor Yonex.
Ahn Se -young announced on the 1st of July that he would have officially contracted with Jaro Nex on July 1, 2025. Ahn Se -young said, “We will do our best to reward you with good performance.”
An official from Yonex Korea said in a call with the magazine on the 2nd, “The contract has been successful. However, it is difficult to reveal the relief conditions such as the contract period and scale.”
In the industry, Ahn Se -young has signed a contract for 4 years and 2.5 billion won per year. Yonex Korea also said, “Yonex is already sponsoring other global top -rankers. Ahn Se -young is the best player. I know that it has contracted to reflect his brand power.”
Ahn Se -young won the gold medal in the Paris Olympic Badminton Women’s Singles in August last year, and he pointed out public interest by pinching the national team’s policy and regulations of the Korea Badminton Association. In particular, Ahn Se -young said, “I hope you don’t stop the contractor, such as a personal sponsor, but I want to release it a lot.” It was a statement that the player was motivated only if the player was recognized and received a legitimate compensation.
The Ministry of Culture, Sports and Tourism recommended Ahn Se -young’s ‘Simsim Remarks’ to form an investigative committee to look at the overall operation of the association and guarantee that it should be strengthened to strengthen the rights of sponsorship contracts and select rackets and shoes directly related to performance. In the meantime, the association, which revealed its willingness to renew, was officially announced that it would allow a personal sponsorship agreement in May last month.
Ahn Se -young is currently ranked No. 1 in the BWF Women’s Singles. It is also a badminton icon that has won gold medals in the 2022 Hangzhou Asian Games and 2024 Paris Olympics. Companies with Ahn Se -young and personal sponsorship were able to enjoy a big advertising effect.
Yonex, which paid its own supplies to all players of the national team as a main sponsor, had no choice but to hit the association’s regulations to allow a personal sponsorship agreement. However, he was unable to take Ahn Se -young, who is likely to be long -run as the strongest female singles, and suggested the condition that captivated Ahn Se -young’s heart.
Ahn Se -young appealed to the association in October 2023, just after the Hangzhou Asian Games. The biggest cause that the association allowed a personal sponsorship contract is the improvement. Ahn Se -young and Yonex, who were dissatisfied with this problem, decided to accompany them.
Yonex spurs strengthening partnerships with Ahn Se -young. An official of Yonex Korea said, “In preparation for the Paris Olympics, there was a lack of time to customize customization. The player also asked to match the socks, not the shoes, as the Olympics were approaching.” “Now, we will make the right shoes for the player (Ahn Se -young), starting with the Yonex R & D team.”
Reporter Ahn Hee -soo anheesoo@edaily.co.kr
