An Se -young (23, Samsung Life), a signboard of Korea Badminton, has signed an official sponsorship contract with YONEX, the world’s largest badminton product company.
Ahn Se -young announced on the first day of his personal Instagram account, saying, “We have signed a sponsorship contract with Yonex on July 1, 2025.”
The contract is also attracting attention as a symbol of changes that have gone beyond simple players-sponsorship relationships and leading to the improvement of the Korea Badminton Association’s system and the expansion of the players’ interests.
The ‘Simsim Remarks’ that changed the association system… Finally, sponsored contracts
Ahn Se -young won the world ranking by winning the women’s singles gold medal at the 2024 Paris Olympics last year. After the gold medal, he publicly criticized the association’s restrictions on the individual sponsorship contracts, and caused a great repercussion with the so -called ‘remarks’.
At that time, Ahn Se -young questioned that the association’s sponsorship products were forced to use the players, and the photographs that were blistered by wearing shoes that did not suit them were a hot topic online.
This statement led to the massive audit of the Ministry of Culture, Sports and Tourism. Based on the audit results, the Korea Badminton Association launched a system improvement plan in May that officially allowed players’ personal sponsorship contracts only for major items such as rackets, shoes and guards. This is regarded as an example of Ahn Se -young’s courageous problem.
The brand selected by the world’s No. 1 is’Nonex ‘
The interest of the goods industry toward Ahn Se -young was hot. Ahn Se -young, the world’s No. 1, Olympic gold medalist and young age, was the top target of badminton brands around the world.
Multiple companies suggested sponsorship, and Ahn Se -young was carefully reviewed. According to industry officials, Yonex suggested unprecedented conditions under the strategy of “I can’t miss the best player in the world,” and eventually Ahn Se -young finally chose Yonex. The contract size is estimated to reach 10 billion won.
Unfortunately, Yonex’s shoes that Ahn Se -young said that they had been inconvenient to wear in the past. However, with the contract, Yonex plans to actively develop customized shoes for Ahn Se -young, and is expected to wear new products from the Japanese opening, which will be held as early as this month.
Yonex is also an official sponsor of the Korea Badminton Association, and this contract is a separate personal sponsorship contract.
Fans’ hot reaction… “Just light Got Se -young”
Immediately after Ahn Se -young’s official announcement, fans cheered on personal Instagram.
Current post comments in this post “Congratulations, so much, she’s a change … I’m flying with wings. I hope you can play without injury.” It’s magnificent ”,“ Just light GOT Se -young ”,“ I have been struggling so far. Various celebration comments are continuing.
This contract is meaningful in that it has created an important turning point in the Korean badminton world beyond simple sponsorship contracts. The voice of the star athlete led to a change in institutional institutions, which opened up the way for players to choose their own performance and brand value.
Ahn Se -young said through SNS, “Thank you very much for all the warm and unchanging support.”
Simple skill… Ahn Se -young, the next stage is Japan
Ahn Se -young continues to rise this year.
Starting with the Malaysian Open and India Open in January, the company has been overwhelming since the beginning of the season, winning the Orlean Masters, Jeon Young Open, and Indonesia Open in June.
Ahn Se -young, who is firmly defending the world’s No. 1 position, is planning to prepare for the second half of this year based on the stable support based on the Yonex contract. In particular, in the Japanese Open, it is more likely to wear new tailored equipment and are more expected.
below
Hello, this is An Se Young.
As of July 1, 2025, I have officially signed a sponsorship agreement with YONEX.
Thank you all so much for your kind and continued support.
I will continue to give my best to perform well.
Hello, this is Ahn Se -young.
On July 1, 2025, we formally entered into a sponsorship contract with YONEX.
Thank you very much for your warm and unchanging support. We will do our best to reward you with good performance.
