The broadcast rights for the women’s football European Championships are shared by SVT and Viaplay, but to this championship no matches will be shown on TV6 or TV10.
Instead, the new channel is Viaplay Sport that viewers are allowed to turn to when SVT does not stand for production. Viaplay Sport is part of the TV offering at Telia, Telenor, Allente and Sappa.
Tele2’s customerson the other hand, will not have access to Viaplay’s broadcasts via linear TV, but must then pay for an account with the streaming service.
“We currently do not have Viaplay Sport in our range because the conditions Viaplay offered could not be justified without having to raise the price against the customer. This had become too expensive for many customers, especially for a product they have not chosen themselves,” Tele2’s press communicator Fredrik Hallstan writes in a message to Aftonbladet.
Sweden’s European Championship premiere Against Denmark is played on July 4 and will be broadcast in SVT. However, the subsequent group matches against Poland, July 8, and Germany, July 12, are broadcast on Viaplay.
– All operators have been offered the new linear channel Viaplay Sport. Tele2 chose not to take in the channel and now says that it is because they had to raise the price to their customers. However, we can note that the other four operators Telia, Telenor, Allente and Sappa have taken in the Viaplay Sport channel without raising the price, says Viaplay’s sports manager Erik Westberg to Aftonbladet.
The football European Championship runs July 2-27.
Read more:
Football Championship 2025-game schedule, results and biggest stars
Broadcasting Breakdown: Women’s European Championship – A Viewers’ Guide
To help fans navigate the broadcast landscape of the Women’s European Championship, here’s a clear and concise breakdown of where you can catch the action. This information is current as of June 30, 2025.
Broadcast Rights and Channel Availability
| Feature | Details | Notes |
| ———————— | ——————————————————————————————————————— | —————————————————————————————————————————————————————————————————————————————————— |
| Shared Rights Holders | SVT and Viaplay | SVT will likely offer free-to-air broadcasts. viaplay will likely provide additional coverage, possibly with exclusive matches. |
| Exclusivity | No matches will be shown on TV6 or TV10. | This indicates a shift in broadcasting strategy, focusing on dedicated sports channels and streaming platforms. |
| Primary Channel | Viaplay Sport | The go-to channel for matches not produced by SVT.This requires a subscription or access through a TV package. |
| Participating Providers | telia, Telenor, Allente, sappa | Subscribers of these providers will have access to Viaplay Sport without an increase in price, according to viaplay. |
| Tele2 Restrictions | Tele2 customers will not have access to Viaplay Sport via linear TV. Streaming subscription required. | Tele2 cited cost concerns for not including Viaplay Sport in its standard channel lineup. This impacts viewers’ access and could drive a shift towards streaming-onyl consumption of the championship. |
| Streaming Access | Viaplay’s streaming service. | Provides an alternative viewing option for those without access to Viaplay Sport on linear TV.|
| Sweden’s Matches | Denmark (July 4 – SVT); Poland (July 8 – Viaplay); Germany (July 12 – Viaplay), other matches TBD| Match broadcast details for Sweden’s group stage matches are confirmed, with others to be announced closer to the dates. |
Table notes: This table summarizes key data points of matches and how they will be broadcast.
Frequently Asked Questions (FAQ) About the women’s European Championship Broadcasts
this FAQ section addresses common questions regarding the Women’s European Championship broadcasts, providing clear, concise answers to assist viewers. For more information explore our resources linked in the article.
Q: Where can I watch the Women’s European Championship matches?
A: The matches are primarily broadcast on SVT and Viaplay Sport. check your local listings.
Q: What is Viaplay Sport, and how can I access it?
A: Viaplay Sport is a dedicated sports channel. It might be an option from Telia, Telenor, Allente, and Sappa. Check with your provider. If you can’t get Viaplay Sport on TV, you might have to pay for an account on Viaplay’s streaming service.
Q: What about Tele2 customers?
A: Tele2 customers might have to subscribe to Viaplay’s streaming service to watch the matches, as Viaplay Sport is not available on linear TV through their platform.
Q: Will all matches be shown on SVT?
A: No. SVT will broadcast some matches with the rest available via Viaplay Sport.
Q: How long does the Women’s European Championship last?
A: The championship runs from July 2-27.
Q: How can I find the match schedule and results?
A: Check the provided link earlier in the article.
